2 pages due 10am
Outline and word count of the Report
Introduction 80 – 100 words
Introduce the topic with relevance to the current marketing scenario. Like how in the current situations corporate sector can best play the marketing tactics.
Discussion 300 – 400 words
Discuss in detail the techniques used by different corporations for promoting their sales. You may also refer to other journal articles. You can sub-divide the section intro four parts for better presentation.
Conclusions 80 – 100 words
Here you have to sum up your findings in the light of the discussion that you have made in the above section. Please make sure that there should be a clear link in your introduction and conclusions.
Formatting
Please follow the following link for understanding the format to be followed
Marking Rubric
Trait
Unacceptable 10
Acceptable 16
Exemplary 20
Score
Introduction
Having a vague idea of what the topic is all about and failing in addressing the objectives of marketing
Introduced the topic but failed to develop a detailed linkage in introduction and conclusions
Clearly introduced what you have done in the entire project with a clear linkage between introduction and conclusions
20
Discussion
Unacceptable 25
Acceptable 40
Exemplary 50
Score
No headings and having a vague discussion about marketing
Divided into headings but missing the core contents as mentioned in the slides
Clearly identified, discussed, and divided into headings and coved the topic properly.
50
Conclusions
Unacceptable 10
Acceptable 16
Exemplary 20
Score
Concluding the topic in a vague manner without any kind of linkage and without and flow of writing
Properly concluding the topic but failing in linking the conclusion with introduction section
Properly concluding the topic and linking the conclusion with the objectives mentioned in the introduction section
20
Formatting, Reference, arrangement, and language
Unacceptable 5
Acceptable 8
Exemplary 10
Score
No format being followed and using enters just to increase the number of pages while writing with grammatical mistakes
Properly using APA headings while writing in proper English with proper flow of writing but developing report without citations
Properly using APA headings and giving proper citation, while writing in proper English with proper flow of writing
10
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