Reading: Ulrich & Eppinger, “PDD”, Chapters 1-4; three class handouts on Canvas: “Intel”; “Disk Drive Industry”; and “Competitive Strategy”. (Work on the homework problems and do the readings concurrently.)
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Homework Problems (Due Thursday, 07 October 2021):
Before working on the readings and problems develop, and submit a plan and time-schedule for producing “high-quality” homework (your product) in efficiently and on time.
For each problem use the structured problem-solving process: define the problem; plan the treatment of the problem; execute the plan; check your work; learn and generalize.
1. Disk Drive Industry: Read the disk drive industry handout. Carefully study the functional maps in Fig 1.3, 1.4, 1.5, and 1.7. For each map answer the following: (1) what is the meaning and significance (value) of the map? (2) how would a disk drive company use this map? and (3) what high-level conclusions can be drawn from the map?
Using the appropriate functional map attempt to predict the nominal price that a disk drive manufacturer would charge (in “1982 dollars”) for 1MB of memory in the year 2016? Convert the “1982 dollars” price to an equivalent “2016 dollars” price, and attempt to compare your result against some actual manufacturer’s price.
2. Intel: Read the Intel Case Study and then work on the following problems.
a) Perform a competitive analysis of Intel’s industry/market landscape using Porter’s five (six) forces model. Be sure to clearly explain your approach and results. Draw appropriate conclusions.
b) What are the key relationships between (the players involved in) each “force” of the business landscape? (E.g., how did Intel deal with competitors, etc.)
c) Using the appropriate (clearly stated) framework, assess Intel’s competitive, technology, and product/market strategy from the company’s inception (in 1968) to 1997. How have Intel’s technology strategy, product market strategy, and developmental goals changed from its inception in 1968 to 1997? What were the key driving forces that triggered these changes?
Suggestion: Use the three-stage process on Pages 17-19 of the “Lecture Notes for Competitive Strategies in Technology Management” handout. Stage 3 of the process will require the creation of the appropriate functional maps for the evolution of technology, product, manufacturing, market, etc.
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