Evaluation of Demand Elasticity
Business reports should be typed, double spaced, standard margins, and all
sources fully cited. A “Work Cited” Reference page should include any referenced newspaper and or magazine articles, and any Website material. Use standard footnotes and citations. Papers must be no longer than 8 double-spaced typewritten pages (Times New Roman font, size 12, number your pages, and turn in a paper copy in class and an electronic copy of your paper by E-mail).
Subject of your email and name your file as follows:
“E307.TUES.your last name. Rsh.Rpt.” or
“E307.THUR.your last name. Rsh.Rpt.”
Papers are due in the last class period before the final exam,
Tuesday May 8th ; or Thursday May 10th , 2018
You are writing a report to a store manager who wants pricing recommendations (increase, decrease, remain the same) for a particular product. This is a research paper to qualitatively evaluate the demand price elasticity for a particular product at a particular retail location based on identifying the number and closeness of substitute products.
Pick a product that interests you at a specific location. (ex: DeLonge Toaster Oven, Macy’s, Northridge Fashion Center.) Identify the closest substitute products at the same location, and the same or similar group of products at the nearest geographic stores (two to three). Get price and quality information of all products at all locations (some may be NA – not available) You may use online as an alternative location but not your main location.
Introduction: Describe your research project.
Section 1. Relative Price Comparison: Present the relative price information in a table with your product in the center, other products in the other columns, other locations in the other rows.
LOCATION
Sub.1Product
Your Product
Sub.2Product
Sub.3Product
Alt Store A
Sub 1 Price
Your Prod.Price
Sub 2 Price
Sub 3 Price
Your Store
Sub 1 Price
Your Prod.Price
N/A
Sub 3 Price
Alt Store B
Sub 1 Price
N/A
Sub 2 Price
Sub 3 Price
Alt Store C
N/A
Your Prod.Price
Sub 2 Price
N/A
(If substitutes are in different sizes, make your price comparison per unit i.e. per ounce.)
Section 2. Analysis: Describe the quality characteristics of your product and compare them with the quality characteristics of the substitutes. Note how these quality differences may be reflected in price differences.
Optional: You might also do some web search for price elasticity estimates for your product class.
Section 3. Conclusion. Summarize your findings with your conclusion about the relative qualitative price elasticity of demand for your original product. ( very elastic, somewhat elastic, somewhat inelastic, very inelastic.)
Based on your conclusions, recommend a pricing policy for your product at your home location. (No change? Increase price? Decrease price?)
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