A way to ensure that a company’s site is on the first page users see

Question 1 of 20

5.0 Points

A way to ensure that a company’s site is on the first page users see when looking for a specific term is using __________ advertising.

 

 

A. stealth

  

 

B. viral

  

 

C. buzz

  

 

D. search

  

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Question 2 of 20

5.0 Points

Which of the following is likely to have the suffix “.edu” after the domain name in its URL?

 

 

A. Yahoo!

  

 

B. UNICEF

  

 

C. The Federal Reserve

  

 

D. Harvard Business School

  

 

 

 

 

 

Question 3 of 20

5.0 Points

Which of the following computer networks is used for providing wireless communication between devices, using technologies such as Bluetooth?

 

 

A. Personal area network

  

 

B. Storage area network

  

 

C. Campus area network

  

 

D. Metropolitan area network

  

 

 

Question 4 of 20

5.0 Points

Which of the following types of e-auction fraud is associated with the seller’s failure to ship an item after the payment has been received?

 

 

A. Bid luring

  

 

B. Bid shielding

  

 

C. Non-shipment

  

 

D. Shipping fraud

  

 

 

Question 5 of 20

5.0 Points

The protocol used by the Internet is called the:

 

 

A. Transmission Control Protocol (TCP).

  

 

B. Dynamic Host Configuration Protocol (DHCP).

  

 

C. Address Resolution Protocol (ARP).

  

 

D. Trivial File Transfer Protocol (TFTP).

  

 

 

Question 6 of 20

5.0 Points

With respect to consumer-to-business e-commerce, __________ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people.

 

 

A. nearshoring

  

 

B. insourcing

  

 

C. offshoring

  

 

D. crowdsourcing

  

 

 

 

 

Question 7 of 20

5.0 Points

With respect to typical revenue models for electronic commerce businesses, PayPal.com, eBay.com, and Groupon.com are using a(n) __________ revenue model.

 

 

A. transaction fees

  

 

B. licensing

  

 

C. affiliate marketing

  

 

D. traditional sales

  

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Question 8 of 20

5.0 Points

With respect to typical revenue models for electronic commerce businesses, Symantec and Norton are using a(n) __________ revenue model.

 

 

A. subscription

  

 

B. licensing

  

 

C. affiliate marketing

  

 

D. brokerage

  

 

 

Question 9 of 20

5.0 Points

Within the context of different types of e-auction fraud, bid shielding is sometimes called:

 

 

A. bid skimming.

  

 

B. bid luring.

  

 

C. reverse bidding.

  

 

D. shill bidding.

  

 

 

 

 

Question 10 of 20

5.0 Points

EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy?

 

 

A. The company has limited access to funds and is looking to keep its costs low.

  

 

B. The public is wary of sharing confidential information after a recent spate of credit card scandals.

  

 

C. A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.

  

 

D. Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts

  

 

 

Question 11 of 20

5.0 Points

With respect to computer networks, a typical __________ area network has a bandwidth of 10 Mbps to 1 Gbps.

 

 

A. personal

  

 

B. metropolitan

  

 

C. local

  

 

D. campus

  

 

 

Question 12 of 20

5.0 Points

Which of the following statements is true about the platform as a service model?

 

 

A. The customer is provided with the basic capabilities of processing, storage, and networking.

  

 

B. The customer has no knowledge or control over the underlying infrastructure and has only limited ability to control or configure application-specific settings.

  

 

C. The customer can run his or her own applications that are typically designed using tools provided by the service provider.

  

 

D. Only the basic capabilities of processing, storage, and networking are provided.

  

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Question 13 of 20

5.0 Points

Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known as:

 

 

A. shill bidding.

  

 

B. bid luring.

  

 

C. rafter bidding.

  

 

D. mystery bidding

  

 

 

 

 

Question 14 of 20

5.0 Points

Which of the following statements is true about electronic commerce?

 

 

A. Business-to-business is by far the largest form of electronic commerce in terms of revenues.

  

 

B. Electronic commerce is limited to transactions between businesses and consumers.

  

 

C. Electronic commerce between businesses and their employees is impossible.

  

 

D. All forms of electronic commerce involve business firms.

  

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Question 15 of 20

5.0 Points

With regard to the World Wide Web, Web pages are stored on Web:

 

 

A. consoles.

  

 

B. rings.

  

 

C. consortiums.

  

 

D. servers.

  

 

 

 

Question 16 of 20

5.0 Points

Which of the following is a disadvantage of e-tailing?

 

 

A. It is limited by physical store and shelf space restrictions.

  

 

B. It requires additional time for products to be delivered.

  

 

C. It complicates the process of comparison shopping.

  

 

D. It restricts companies to effectively compete on price.

  

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Question 17 of 20

5.0 Points

Which of the following statements is true about a public cloud?

 

 

A. It gives the organization a high degree of customizability over their data and applications.

  

 

B. It can be used by any interested party on a pay-per-use basis.

  

 

C. It is internal to an organization.

  

 

D. It does not free an organization from the issues associated with managing the cloud infrastructure.

  

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Question 18 of 20

5.0 Points

A hypertext document is otherwise known as a:

 

 

A. Web page.

  

 

B. Web host.

  

 

C. Web ring.

  

 

D. Webmaster

  

 

 

 

 

Question 19 of 20

5.0 Points

__________ is used to transmit voice and video communication over the Internet.

 

 

A. Edge computing

  

 

B. IP convergence

  

 

C. Distributed computing

  

 

D. IP routing

  

 

 

Question 20 of 20

5.0 Points

Which of the following occurred in the 1946-1958 generation of computing?

 

 

A. The interpersonal computing era ended and the internetworking era began.

  

 

B. The internetworking era ended.

  

 

C. The mainframe era began.

  

 

D. The mainframe era ended and the personal computer era began.
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