Marketing quiz-mar216c12 principles of marketing unit 1

Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills. These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions. Such a measure to entice customers to buy one’s products aims at creating ________.

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Product, price, place, and promotion make up the elements of a firm’s marketing mix.

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In the final step, the company reaps the rewards of its strong customer relationships by capturing value from customers.

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Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to the national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ concept.

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________ is the total combined customer lifetime values of all the company’s current and potential customers.

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Ryan attempts to deliver customer satisfaction every day in his installation business, Audio Expressions. The key to achieving this goal is to match the customer-perceived performance of his product with ________.

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The societal marketing concept holds that ________.

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The process of dividing the market into segments of customers is known as market penetration.

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Sally purchased the newly launched “Jolie” lotion. By attempting to find out if the lotion’s perceived performance matches her expectations, Sally was measuring her level of customer ________.

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In the four Ps of the marketing mix, promotion refers solely to advertising.

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In a SWOT analysis, which of the following would be considered a strength for a company?

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Which of the following measures the profits generated by investments in marketing activities?

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________ involves looking at whether a company’s basic strategies are well matched to its opportunities.

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The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ________.

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In the BCG matrix, ________ are low-share businesses and products in a market that is not expected to grow. They may generate enough cash to maintain themselves but do not promise to be large sources of cash.

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Which of the following groups is included in both a company’s value chain and its value delivery network?

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Which of the following best describes the value chain of a company?

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Which of the following products would CypressSound classify as a cash cow in on its BCG matrix?

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Which of the following is true of company mission statements?

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Kelstone Developers is planning to build a new shopping mall which requires the partial taking of a nearby park. Walking Green, an environmental group, challenged the plan, citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promised to build a park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.

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Which of the following factors would come under the demographic environment for marketers?

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A bank that helps a company finance transactions can be seen as both a financial intermediary and a financial public.

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Which of the following would be a component of a company’s marketing microenvironment?

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The ________ empowers the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibit promotional allowances except when made available on proportionately equal terms.

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Dextora Technologies manufactures microprocessors and caters exclusively to companies that produce high-end computers. Which of the following types of markets does Dextora target in this scenario?

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Large societal forces like demographic, economic, natural, technological, political, and cultural forces that affect the microenvironment are considered to be part of the ________ of an organization.

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Generation X is the largest age demographic in the U.S.

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The baby boomer generation has been the poorest generation in U.S. history

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The purchasing power of a population is categorized as being part of the technological environment of a company’s macroenvironment.

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Which of the following has resulted from the increased educational levels of the U.S. population?

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Which of the following is true of the Telephone Consumer Protection Act?

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Which of the following is true of the Robinson-Patman Act?

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Which of the following developments has resulted from a combination of changes in technological shifts and the geographical shifts of the U.S. population?

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The U.S. population is considered to be a homogeneous population where different ethnic groups have assimilated and lost their diversities.

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Marketing research is the systematic design, collection, analysis, and reporting of data directly relevant to a specific marketing situation facing an organization.

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Data age quickly, so keeping the database current requires dedicated resources.

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Which of the following statements is true with regard to the status of international research?

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________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

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In a simple random sample, ________.

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What is a major drawback of probability sampling?

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Which of the following demonstrates the real value of a company’s marketing research and information system?

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Which of the following is an example of a free online database that a company could access in order to develop marketing intelligence?

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As a marketing researcher for SoundSense, Nancy Bales has been asked to gather preliminary information that will help create a research hypothesis about EasyPlay, the new music player by SoundSense. Nancy has the task of conducting first-hand research about the characteristics of the target group that would buy EasyPlay, which the company believes to be superior to i-Pods and cell phones in terms of audio quality. Nancy Bales should conduct ________ research at this stage.

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Vernon Producers are running a series of marketing exercises to price their new range of goods suitably. With this purpose in mind, they have sold one of their key new products at two different prices in two different locations, holding all other factors like quality, promotion, customer service, and so on constant. This is an example of ________ research.

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In a ________, the population is divided into mutually exclusive groups (such as blocks), and the researcher draws a sample of the groups to interview.

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Which of the following methods could a marketing researcher use to obtain information that people are unwilling or unable to provide?

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A researcher is conducting a study on a new type of insurance that has been released for professionals in jobs that pose a high risk to their life. The researcher, who has substantial experience in this field, has decided to select people who serve as fire fighters and fighter pilots following his own assessment of the people who would serve as good prospects for this insurance. The researcher has used ________ sampling here.

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Which of the following is true about customer relationship management (CRM)?

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Typically, customer information is buried deep in separate databases, plans, and records of many different company functions and departments. To overcome such problems, which of the following should you use?

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