Weighting: 30%
Deadline: Wednesday 15th March 2023 – 11.45am
ILO(s) assessed:
4. Evaluate the digital marketing environment of an organisation/brand and propose strategies for future success, in a socially responsible manner.
5. To gain practical insights in the use of digital analytic tools and by doing so, understand the role of social listening, measurement, and metrics.
Description of assignment:
For almost every brand in the 21st Century, social media marketing is an essential part of reaching current and potential customers and clients. The challenges of using media where communications flow from many to many is one that all contemporary brands must consider, whether they actively engage with social media or not.
Required :
For the sustainable brand you have developed in your group outline a social media strategy.
NB : THIS IS AN INDIVIDUAL ASSIGNMENT
A social media strategy is a plan that outlines your social media goals, the tactics you could use to achieve them, and metrics that could be tracked to measure performance.
Your strategy should pay particular attention to the sustainable nature of your product/service and how this will be promoted through your social media presence. You should identify the target audience for your brand for each platform, and the plan for what when and where you will share content. You should also consider the key competitors and how you will ensure your brand will out-perform theirs.
(Word count of 1000 words. Harvard referencing style should be used.)
Assignment/marking criteria
Students should be able to demonstrate an understanding of how social media marketing can help brands connect to, and expand, their audiences. They should be able to develop a meaningful and appropriate plan which describes the needs and requirements of the brand; how the brand is expected to benefit from the implementation; and how the impact of the plan will be assessed.
This assignment will be marked according to the following criteria:
The following is an indicative grading guide:
Band A (19-23): Excellence in critical reflection of marketing strategies including an extensive reading out with core texts assisting in the formulation of a critical social media strategy.
Band B (16-18): Very good use of additional reading that supports a critical reflection and very good referencing throughout towards a very good social media strategy.
Band C (13-15): Good use of additional reading supporting some critical reflection accompanied by adequate referencing for a good social media strategy
Band D (10-12): Sufficient reading and use of core material with minimal additional reading and some referencing defects in the construction of an acceptable social media strategy.
Band F (bellow 10): Inadequate reading, lack of criticality, major structural and referencing defects for an incomplete social media strategy.
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