Students who enrol will be required to write a 1000–word report on evaluating the podcast “The Political Butterfly Effect: Did Mr Blobby upend local politics in Lancashire?” Please see details in Part2 below:
Please click on this link: https://www.bbc.co.uk/sounds/play/m0012scy and listen to the 14 minutes podcast and answer these questions as part of the continuous final assessment [assignment 2] for this unit.
• Question 1: What is your assessment of the Council’s commercial motivation?
(5 marks)
• Question 2: Why did the project fail and state three (3) lessons identified.
(10 Marks)
• Question 3:Drawing on the lessons learned (in Q.2) and your knowledge of social value, what venture would you prescribe for Morecambe Council and why?
(15 Marks)
• Note: For this reflective report a maximum of 1000 words excluding figures and
references is required.
Expectation
Introduction to Social Value –
• Q1. Assessment of Commercial Motivation. Any evidence from the podcast stating the commercial motivation for the project? [1mk] Showing an understanding of how to apply the concept of value propositioning. This should cut across 1). Product i.e., benefit, experience, feature. [1mk] 2). Customer i.e., wants fear, needs. [1mk] The required reflective element should come across too. Total [5 mks]
• Q2. Each logical reason is 3 mks. These should preferably be spread across the identified value proposition. There is a mark for linkage with core concepts or relevant citations. Total [10 mks]
• Q3. The proposed venture should be realistic and evidence potential social value contribution. 5 mks for suitability of the venture; 5 mks for social value potentials and 5 mks for the justification of the proposed venture and de-risking. Total [15 mks]
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