You have a choice for the Week 4 Communication Strategy Assignment.
Choose from one of the three activities below. You will submit this for your weekly assignment (titled Week 4 Communication Strategy Assignment). This assignment will help you with the Strategic Plan Project that is due at the end of week 7.
Activity
Description
Time (Appx)
Activity 1
Plan, Research and prepare a presentation on a Communication Strategy
100 mins
Activity 2
Write down a Communications Strategy for a sport entity
100 mins
Activity 3
Research new technologies being used in sports & at stadiums
100 mins
Activity 1: Present a Communications Strategy
Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:
“Increasing match attendance for women’s football (Soccer) in the US”
OR
“Increasing college football attendance for Husson University”.
This is to be a presentation (PPT). Minimum of 10 slides.
NOTE: This will help you prepare for the Strategic Plan Project.
Activity 2: Write several Communications Strategies
Your Communication Strategy assignment should include:
An introduction
Mission and vision of your campaign
1 or 2 clear objectives
Key audiences, messages & channels i.e. the BIG idea for your campaign
Timetable of key activities with dates
Resources i.e. who will do the work and pay
Risks and mitigation
Means of evaluation
Approvals / sign-off process
Minimum of 500 words.
NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7
Activity 3: New Technologies in Sports
Research and learn new technologies being used in sports at stadiums.
Have you noticed any new technologies in the marketing of the sport industry?
Minimum of 500 words.
NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7
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