Use the provided information, as well as your own research, to assess one (1) of the stated brands (Aston Martin, Jenny Craig, Evenflo Baby or Fanatics) by completing the questions belowwith an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Aston Martin, Jenny Craig, Evenflo Baby or Fanatics Sports Gear):
1. Target Customers/Users
Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on (optional): [Insert response]
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
[Insert response-at least 4 good sentences-addressing all questions]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response-at least 4 good sentences-addressing all questions]
2. Competitive Analysis
Who are the main competitors? Label the top three competitors and discuss in at least two substantive sentences per competitor examining how each competitor is different from your business.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response-at least 4 good sentences-addressing all questions]
3. USP (Unique Selling Proposition) Creation
What are the brand’s uniqueness’s? (Example: What attributes and benefits does the brand have that makes it stand out with the customers.)
[Insert response-at least 4 good sentences-addressing all questions]
What are the competitive advantages of the brand? (Example: What makes the brand stand out above its leading competitors? Why do you consider this a competitive advantage?)
[Insert response-at least 4 good sentences-addressing all questions]
Create a new Unique Selling Proposition based upon your analysis above: [Insert response]
Discuss why have you created this particular USP: [Insert response-at least two good sentences here]
4. Positioning Statement & Motto
Develop a new positioning statement and discuss why you created it at least two substantive sentences. Create a new motto for the brand you selected and discuss why you created it least two substantive sentences.
Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation(Why have you created this): [Insert response]
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation (Why have you created this): [Insert response]
©2022 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
MKT100 AssignmentPage 3 of 3
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
Custom Writings Help is a Quality-Oriented Company in Online Writing as a result of hiring exceptional professionals to execute clients' tasks.
Essays
At Custom Writings Help,We understand the struggle of research paper writing, and that is why at Custom WritingS Help, we are all out to help you. We pride ourselves on having a team of clinical writers. The stringent and rigorous vetting process ensures that only the 'BEST' Writers are chosen for the job. We have highly qualified Ph.D. and MA writers working with us; we equally offer these experienced writers specific bonuses and incentives to make them deliver highly original, unique, and informative content at reasonably low prices.
Admissions
Thesis Writing Service
Worlwide, Many Masters Students are struggling with Thesis Completion. A thesis is likely to be the longest and most challenging piece of work a student has ever completed. However, unlike essays and other assignments, a student can pick a particular interest topic and work on their initiative. Fortunately, we are there for you. At Custom Writings Help, you are assured of an authentic, imaginative, informative, linguistically great, and advantageous thesis that adheres to all your needs. So, why continue considering different writers when you have discovered the best in the field?
Editing
Custom Papers
Not a single student can avoid writing custom papers. However, a total lack of experience, skills, and time makes it very hard to produce a superb writing piece. Therefore, if you are seeking professional help, turn to us. Our specialized and experienced writers compose a variety of model papers, including custom essays, college term papers, research papers, book reports, MBA essays, executive summaries, dissertations, Ph.D. theses, admission essays, and research proposals for college and university students at any level.
Coursework
Essay Writing
Most of the students disregard the critical principles of essay writing and compose papers below sensible guidelines. Therefore, with Custom Writings Help, one should not worry about his/her essay. Our Writers compose informative and engaging content on all complexities and topics. We write meaningful and smart essays while prioritizing all aspects that bring about a good grade, such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines.
Coursework
Coourse Work Writing
Don't let the seemingly never-ending onslaught of writing assignments get you down. If you are looking where to get course work assistance online, the writers at Custom Writings Help are here to assist you with all of your writing needs. We undertake to unique delivery of papers that meet the professor's requirements. The content is proofread, edited, and checked plagiarism before submission to customers. No matter how big or small your work is, we will deliver on time. Try US Now! !
Coursework
Dissertation Writing Service
High-Quality Dissertation Writing Services are rare. They require Ph.D. academicians – not easily found. However, are an exception. The years, time, and resources we have invested in the dissertation world has given us a competitive advantage over others. Choose to come to Custom Writings Help; You will find perfect Ph.D. consultants who have written hundreds of dissertations theses ready to help you. Let our dissertation-writing services help you craft your dissertation, for you are assured we will give you the results.