Assume you are the Sales and Marketing Director for Sea Treasures, a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums. The company has been in business for over 50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff and closing stores. Sea Treasures will be out of business within a year if innovative and creative changes are not made quickly. After many months, you have finally been able to convince the owner that the only way to sustain the business and increase revenue is to create an Internet Website to sell the large inventory of aquarium decorator items (currently gathering dust in a costly warehouse) . This will be a short-term, small scale change. Six months later, you will expand the Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale change.
You face many challenges in this transformational change initiative, beginning with strong employee resistance, new technology, and shipping methods. Many small businesses have been faced with these same issues, and have made the transition successfully. Consider the humble beginnings of Amazon, and look where they are today. Selecting the best change model for this business, and implementing it step by step provides the foundation for creating an exciting new company.
In 3 – 5 pages, explain which change model you would follow for the short-term change and which you would follow for the long-term change. Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within the organization. Include at least three references and follow standard APA formatting for your paper.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Total: 4.00
Distinguished – Accurately explains which change model should be followed for the short-term change. Many relevant details are included. Provides an exceptionally clear, focused, and supported rationale for the decision.
Proficient – Accurately explains which change model should be followed for the short-term change. Provides a supported rationale for the decision. The explanation and/or rationale may be missing some minor details.
Basic – Accurately explains which change model should be followed for the short-term change. Provides a limited rationale for the decision that may not be entirely supported. The explanation and/or rationale are missing many relevant details.
Below Expectations – Attempts to accurately explain which change model should be followed for the short-term change and provide a rationale for the decision. The explanation and rationale are incomplete and/or vague.
Non-Performance – The explanation of the short-term change model and rationale for the decision are either nonexistent or lack the components described in the assignment instructions.
Total: 4.00
Distinguished – Accurately explains which change model should be followed for the long-term change. Many relevant details are included. Provides an exceptionally clear, focused, and supported rationale for the decision.
Proficient – Accurately explains which change model should be followed for the long-term change. Provides a supported rationale for the decision. The explanation and/or rationale may be missing some minor details.
Basic – Accurately explains which change model should be followed for the long-term change. Provides a limited rationale for the decision that may not be entirely supported. The explanation and/or rationale are missing many relevant details.
Below Expectations – Attempts to accurately explain which change model should be followed for the long-term change and provide a rationale for the decision. The explanation and rationale are incomplete and/or vague.
Non-Performance – The explanation of the long-term change model and rationale for the decision are either nonexistent or lack the components described in the assignment instructions.
Total: 3.00
Distinguished – Comprehensively discusses the effects that these changes would have on the employees, managers, and executives within the organization. Addresses multiple relevant issues in-depth in the discussion.
Proficient – Discusses the effects that these changes would have on the employees, managers, and executives within the organization. Addresses multiple issues in the discussion. Some relevant details may be missing.
Basic – Minimally discusses the effects that these changes would have on the employees, managers, and executives within the organization. Addresses some issues in the discussion. The issues may be irrelevant and/or are missing details.
Below Expectations – Attempts to discuss the effects that these changes would have on the employees, managers, and executives within the organization. The issues that are addressed are not appropriate for the scenario and/or are incomplete.
Non-Performance – The discussion of the effects of the changes is either nonexistent or lacks the components described in the assignment instructions.
Total: 0.75
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Total: 0.75
Distinguished – Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Total: 0.75
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirement stipulated in the assignment description.
Basic – The paper meets over half of the page requirement.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Total: 0.75
Distinguished – Provides ample resources and uses the correct number of sources from the specified search agents.
Proficient – Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic – Provides over half of the sources required in the assignment instructions.
Below Expectations – Provides inadequate number of resources and does not include sources from specified search agents.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
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