Texts in the Humanities 143
Semester assignment 2022
Argumentative Essay (50 marks)
In their 2021 article on the first 25 years of social media (SM), Aichner et al. document the
most dominant definitions and major applications of SM from 1994 to 2019. The impact of
social media on society is also addressed in a 2020 documentary, The Social Dilemma, directed
by Jeff Orlowski and produced by Larissa Rhodes. This documentary portrays the social media
industry as an existential threat to society and extremely harmful because it exploits human
weaknesses in order to manipulate and influence us as users, through the use of algorithms,
and for the sole purpose of profit.
Write approximately 1500 words where you not only identify the characteristics of the social
media industry but also – using critical evaluation – argue whether you agree with the
documentary’s perspective of the SM industry. Eventually, your essay must reveal whether
you believe the social media industry is ethical or not.
You must make use of the sources we have looked at in class on this topic (the article and
documentary mentioned above) and at least one other reliable source (preferably an
academic article) on social media.
Other requirements:
Your essay must show that you have taken into account all the aspects of academic writing –
and especially the writing of an argumentative essay – that we have focused on this year.
These aspects include: avoiding plagiarism, paraphrasing, referencing, establishing cohesion
and coherence, the correct and sensible use of quotations, formulating arguments,
formulating a thesis statement in your introduction etc.
Your essay must be typed out in Times New Roman, Arial or Calibri. You must write in a font
size set at 12 and use double spacing so that the essay is easy to mark. You must use the
Harvard (Stellenbosch) method of referencing, incorporate in-text referencing, and attach a
reference list. All essays must be submitted – in PDF format – through Turnitin by 28 October
2022 before 23h58.
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