Hi Professor and Class,
Looking at the geography, demographics, psychographics and behaviors of the customer base it appears that Pinkberry’s target market are creative people who enjoy setting trends and belonging in a group. Pinkberry started in West Hollywood which according to the City of West Hollywood Demographics website, 54% of the population is between 20-40 years old and the average household income is $108K (1). These demographics of West Hollywood helps to identify that the target market is also younger with mid to upper income levels.
The psychographics of the target market are people who love trying new delicious foods and telling people about their experience. They also are trend setters and innovators. The article, Research on Trends: Influentials, Innovators, & Early Adopters, describes innovators as customers who are the first ones to buy a product or buy into an idea (2). Pinkberry started with only one location and had a very large following. Creativity is most likely a common characteristic among consumers. Pinkberry calls their yogurt the canvas and encourages the customers to create their own flavors by adding the toppings.
The motivation behind this target market purchasing Pinkberry is the need of belonging. Maslow’s hierarchy of needs has belonging as the third layer in the pyramid. Belonging is above physiological and saftey needs (3). This means that Pinkberry’s customers already have those two needs met. The customers want to be part of the Pinkberry Groupie that was created to bring the target market together. The customers want to be a part of the driving force that is creating all the media buzz around this product.
Sources:
1) City of West Hollywood Demographics. https://www.weho.org/business/interactive-data-tools/demographics
2) WACS Insights and Strategy. 2005. Research on Trends: Influentials, Innovators & Early Adopters. https://www.greenbook.org/marketing-research/influentials-innovators-early-adopters
3) McLeod, Dr. Saul. 2020. Maslow’s Hierarchy of Needs.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
Custom Writings Help is a Quality-Oriented Company in Online Writing as a result of hiring exceptional professionals to execute clients' tasks.
Essays
At Custom Writings Help,We understand the struggle of research paper writing, and that is why at Custom WritingS Help, we are all out to help you. We pride ourselves on having a team of clinical writers. The stringent and rigorous vetting process ensures that only the 'BEST' Writers are chosen for the job. We have highly qualified Ph.D. and MA writers working with us; we equally offer these experienced writers specific bonuses and incentives to make them deliver highly original, unique, and informative content at reasonably low prices.
Admissions
Thesis Writing Service
Worlwide, Many Masters Students are struggling with Thesis Completion. A thesis is likely to be the longest and most challenging piece of work a student has ever completed. However, unlike essays and other assignments, a student can pick a particular interest topic and work on their initiative. Fortunately, we are there for you. At Custom Writings Help, you are assured of an authentic, imaginative, informative, linguistically great, and advantageous thesis that adheres to all your needs. So, why continue considering different writers when you have discovered the best in the field?
Editing
Custom Papers
Not a single student can avoid writing custom papers. However, a total lack of experience, skills, and time makes it very hard to produce a superb writing piece. Therefore, if you are seeking professional help, turn to us. Our specialized and experienced writers compose a variety of model papers, including custom essays, college term papers, research papers, book reports, MBA essays, executive summaries, dissertations, Ph.D. theses, admission essays, and research proposals for college and university students at any level.
Coursework
Essay Writing
Most of the students disregard the critical principles of essay writing and compose papers below sensible guidelines. Therefore, with Custom Writings Help, one should not worry about his/her essay. Our Writers compose informative and engaging content on all complexities and topics. We write meaningful and smart essays while prioritizing all aspects that bring about a good grade, such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines.
Coursework
Coourse Work Writing
Don't let the seemingly never-ending onslaught of writing assignments get you down. If you are looking where to get course work assistance online, the writers at Custom Writings Help are here to assist you with all of your writing needs. We undertake to unique delivery of papers that meet the professor's requirements. The content is proofread, edited, and checked plagiarism before submission to customers. No matter how big or small your work is, we will deliver on time. Try US Now! !
Coursework
Dissertation Writing Service
High-Quality Dissertation Writing Services are rare. They require Ph.D. academicians – not easily found. However, are an exception. The years, time, and resources we have invested in the dissertation world has given us a competitive advantage over others. Choose to come to Custom Writings Help; You will find perfect Ph.D. consultants who have written hundreds of dissertations theses ready to help you. Let our dissertation-writing services help you craft your dissertation, for you are assured we will give you the results.