LP4 Assignment
LP4 Assignment: The Role of Promotion
Directions
View the video on the BoltBus Company, located at Cengage.com, Chapter 17. BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest. This clip covers how BoltBus reaches its target markets through advertising, promotion, and social media. After viewing the video, write a 800-1000 word paper in which you address the following questions:
Submit this assignment to your instructor via the dropbox LP4 Assignment: The Role of Promotion. This assignment is worth 110 points; grading will be based on the LP4 Assignment Rubric.
Directions
This assignment will assess the competency 1. Evaluate the role of HR, 3. Examine organization capabilities for human resource management, & 4. Create a human resource capabilities model.
As part of understanding the respective theories discussed and applying them to organizations to create a competitive advantage, you will have the opportunity to assess a particular aspect or aspects of the HR strategy at an organization and how the particular strategy supports the organization’s strategic business objectives.
Your final paper should be a 1200-1800 word APA style paper. Your content should be supported by no less than four academic/scholarly sources that are cited per APA 6th edition conventions. Your work should demonstrate your critical thinking skills, including analysis, synthesis, and evaluation.
Upload your paper to the LP4 Assignment: HR Strategy Paper dropbox. This assignment is worth 250 points and will be graded according to the LP4 Assignment rubric.
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