1. Market screening is derived from
A. current market trends.
B. environmental scanning.
C. local sociocultural forces.
D. global opportunities and threats.
2. Market screening is divided into
A. segment screening and environmental screening.
B. region screening and segment screening.
C. environmental screening and country screening.
D. country screening and segment screening.
3. _______ is/are economic data that correlate highly with market demand for a product.
A. Market factors
B. Market indicators
C. Trend analysis
D. Cluster analysis
4. After Saudi Arabia, the country with the greatest heavy oil reserves is
A. Iraq.
B. Canada.
C. Iran.
D. Venezuela.
5. Understanding the religious beliefs of foreign markets is
A. useful, because religions affect attitudes and beliefs across cultures.
B. useful because there’s always the possibility of conversion.
C. not necessary because religion isn’t a part of culture; it’s beyond culture.
D. not really necessary because religion is one and the Truth is universal.
6. The two types of market screening procedures are
A. trend analysis and cluster analysis.
B. country screening and segment screening.
C. initial screening and secondary screening.
D. market indicators and market factors.
7. Trade names are protected under
A. the International Convention for the Protection of Industrial Property.
B. many local laws in most countries, so illegal trademark use is a local issue.
C. national laws in all UN member countries.
D. long-standing convention, but no legal agreements.
8. There are several criteria for segmenting markets. Which of the following are two criteria for segmenting?
A. Small and elusive
B. Large and definable
C. Diverse and accessible
D. Unclassified and unfulfilled
9. The concept of strict liability, as found in the US legal system, applies
A. to harm done by the designer/manufacturer without the need to prove negligence.
B. strictly to harm caused by the designer/manufacturer, so no penalties outside of damages can be awarded.
C. to harm done within narrow limits, considering the design of the product.
D. to children harmed by products in both the United States and the EU.
10. In a personal interview or phone survey, some respondents want to help the interviewer out of politeness or just to please the interviewer. This is known as
A. social desirability bias.
B. interviewer bias.
C. response bias.
D. market research.
11. The International Energy Agency concluded in 2010 that
A. a worldwide energy revolution based on low-carbon technologies is under way.
B. oil demand must immediately drop worldwide by 10 percent.
C. oil reserves would dry up by 2020.
D. sustainable energy development was not feasible.
12. In what order is the country screening process presented in the textbook?
A. Basic needs, economic/financial, political, sociocultural, and competitive
B. Basic needs, competitive, political, economic/financial, and sociocultural
C.Basic needs, sociocultural, economic/financial, political, and competitive
D. Basic needs, political, economic/financial, competitive, and sociocultural
13. Average growth rate in commercial energy use and real growth rate in GDP compose the _______ index.
A. e-commerce readiness
B. market size
C. market factor
D. market growth rate
14. Hiring and promoting employees on the basis of the specific local context in which the subsidiary operates is a/an _______ orientation.
A. polycentric
B. regiocentric
C. ethnocentric
D. geocentric
15. Hong Kong is seen as a more desirable location for foreign firms than Shanghai because
A. Hong Kong has a tradition of law adopted from British colonialism.
B. the Chinese government has given Hong Kong dispensation to act as a sovereign nation.
C. Shanghai’s main language is Mandarin, while Hong Kong’s is Cantonese.
D. Hong Kong remains a British colony.
16. Payments made to expatriates to compensate for extra costs of living abroad are called
A. differentials.
B. bonuses.
C. allowances.
D. premiums.
17. Enforcing contracts that cross international borders is
A. the responsibility of Interpol.
B. secondary to who has possession of the goods, regardless of title.
C. quite complicated and governed in most nations by the CISG.
D. simply a matter of applying the local law to the contract.
18. Patent trolling is the process of
A. looking for loopholes in patent protection and exploiting them.
B. legal research that uncovers obscure, deceased patent holders and liberates their inventions.
C. searching out patents that have expired and negotiating their replacements.
D. recording and registering patents in foreign countries to protect the firm’s IP.
19. When host-country nationals are employed
A. they’re already familiar with the home country.
B. they’re familiar with local customs, culture, and language.
C. training costs are a minimum.
D. any conflict of interest is removed.
20. In _______ screening, the important variables for segmentation are commonalities in needs and wants among consumers across nationalities.
A. country
B. product
C. segment
D. cultural
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
Custom Writings Help is a Quality-Oriented Company in Online Writing as a result of hiring exceptional professionals to execute clients' tasks.
Essays
At Custom Writings Help,We understand the struggle of research paper writing, and that is why at Custom WritingS Help, we are all out to help you. We pride ourselves on having a team of clinical writers. The stringent and rigorous vetting process ensures that only the 'BEST' Writers are chosen for the job. We have highly qualified Ph.D. and MA writers working with us; we equally offer these experienced writers specific bonuses and incentives to make them deliver highly original, unique, and informative content at reasonably low prices.
Admissions
Thesis Writing Service
Worlwide, Many Masters Students are struggling with Thesis Completion. A thesis is likely to be the longest and most challenging piece of work a student has ever completed. However, unlike essays and other assignments, a student can pick a particular interest topic and work on their initiative. Fortunately, we are there for you. At Custom Writings Help, you are assured of an authentic, imaginative, informative, linguistically great, and advantageous thesis that adheres to all your needs. So, why continue considering different writers when you have discovered the best in the field?
Editing
Custom Papers
Not a single student can avoid writing custom papers. However, a total lack of experience, skills, and time makes it very hard to produce a superb writing piece. Therefore, if you are seeking professional help, turn to us. Our specialized and experienced writers compose a variety of model papers, including custom essays, college term papers, research papers, book reports, MBA essays, executive summaries, dissertations, Ph.D. theses, admission essays, and research proposals for college and university students at any level.
Coursework
Essay Writing
Most of the students disregard the critical principles of essay writing and compose papers below sensible guidelines. Therefore, with Custom Writings Help, one should not worry about his/her essay. Our Writers compose informative and engaging content on all complexities and topics. We write meaningful and smart essays while prioritizing all aspects that bring about a good grade, such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines.
Coursework
Coourse Work Writing
Don't let the seemingly never-ending onslaught of writing assignments get you down. If you are looking where to get course work assistance online, the writers at Custom Writings Help are here to assist you with all of your writing needs. We undertake to unique delivery of papers that meet the professor's requirements. The content is proofread, edited, and checked plagiarism before submission to customers. No matter how big or small your work is, we will deliver on time. Try US Now! !
Coursework
Dissertation Writing Service
High-Quality Dissertation Writing Services are rare. They require Ph.D. academicians – not easily found. However, are an exception. The years, time, and resources we have invested in the dissertation world has given us a competitive advantage over others. Choose to come to Custom Writings Help; You will find perfect Ph.D. consultants who have written hundreds of dissertations theses ready to help you. Let our dissertation-writing services help you craft your dissertation, for you are assured we will give you the results.