Revise the powerpoint I upload mainly in these three aspects 1.the content is not deep, it should be a master degree level assignment with your own experience in Gucci store, now the content is so superficial 2. some of the content needs 2-3 slides but now it’s only 1, please add more content to make it meet the requirement 3. The Powerpoint looks not good now, I upload another powerpoint(the second document) which is a sample of how it should look like, you should make it achieve that aesthetic level (add more photos, use various colors…..)
21-30 slides Powerpoint about Gucci and conduct a retail safari in Paris, from online to offline and analyze how the brand was successful at creating a seamless online to offline luxury consumer journey. The research will be based on about each student “consumer journey” and should integrate some omni channel elements as well as an evaluation of the offline store luxury shopping experience and luxury service best and worse practices. For this, you should create your own visit scenario. You should also try to engage at the end of the store visit to see if and how the sales associate will maintain contact or not, exchange of contact details, CRM, etc. The delivery should be in the format of a PPT that respects the following structure & sequence. 21-30 slides
11. Sales associates support of brand’s e-commerce (2 slides)
12. Last impressions: departure ceremony. (1 slide)
13. Offline to Online: did the sales associate maintain contact, asked your contact details, re-contact you, etc. (2/3 slides)
To do this assignment, you need to have been to Gucci store because this is about your own experience journey, and you should pretend you visited the Gucci store in Paris, so you need to do all the research about the Paris Gucci Store not anywhere else.
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