You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. In response to a VUCA (volatile, uncertain, complex, and ambiguous) world, innovation has become a necessity for most organizations that want to compete in the marketplace. This includes automobile and truck manufacturers. The organization from the course scenario has decided to add IoT technology to its vehicles. While the organization is debating whether to utilize incremental or discontinuous innovation, you have been asked to create a presentation analyzing the dimensions of innovation for your team members. This presentation will help your team members understand the potential options for the organization and the possible technological trajectory (path).
Using the information in the overview above and reviewing dimensions of innovation and the five major technological trajectories from your textbook, create a presentation analyzing innovations. It may be helpful to review the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Your presentation should include the following points:
Using PowerPoint, create a 4–5 slide presentation that includes detailed speaker notes highlighting the important points you want to emphasize to your team members and includes references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
CriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)Value
Types of Innovation
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Identifies types of innovation clearly for the company at the component level and system level
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the component and system levels
Does not attempt criterion
30
Potential Incremental Innovations
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Explains why the identified types of innovation are incremental
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include accurately identifying the type of innovation as incremental
Does not attempt criterion
10
Potential Discontinuous Innovations
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Explains why the identified types of innovation are discontinuous
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include accurately identifying the type of innovation as discontinuous
Does not attempt criterion
10
Path for Organization
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Identifies a potential path for the organization including the selection and justification of using one of the five technological trajectories
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding a justification of the selection of technological trajectory
Does not attempt criterion
30
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
10
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
10
Total100%
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