Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executive report that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis.
AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these important facets of business analysis.
For this assessment, you will analyze the internal and external factors that shape and influence an organization’s strategy. Your work on this assessment will demonstrate your understanding of industry forces and how an organization can leverage its strengths to its advantage. This portfolio work project asks you to analyze the strategic process using the AFI framework. This analysis will clearly demonstrate your ability to think critically and strategically, and to use evidence to support your thinking.
The vice president of strategy has asked you to prepare an objective analysis of the internal and external environments of the organization. She is hoping that your insight can be used to plan for the future direction of the company.
You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning process and needs to analyze the current internal and external environments.
To complete this assessment, be sure you understand the AFI framework as presented in your text. Conduct your own research to find recent articles on the value of strategic planning and the role of leadership in the strategic planning process. (Note that the Strategic Management Process Map on pages 30 and 31 of the course text will be very helpful in completing this assessment.)
For this assessment, you will need to complete a VRIO or Value Chain analysis, a PESTLE analysis based on research of the organization (not conjecture or opinion), and a Five Forces model (pay attention to the relationships of elements from both PESTLE and Five Forces). Your prior discussion work should help here. These must be included as appendices in the document you submit. You should also research the industry your company is in, as well as the company’s website for information and supporting evidence. Once you have this research completed, prepare an executive briefing report that will be distributed to senior executive leadership. In your report, address the following:
The strategic process and analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, found under Writing in the MBA Program Resources, which you can find in the Tools and Resources for this course. Pay attention to the sections on APA formatting and citing references.
In addition to the analysis, include:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Faculty will use the scoring guide to review your deliverable as if they were the vice president of strategy. Review the scoring guide prior to developing and submitting your assessment.
This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated.
RESOURCES:
The following will help you understand the AFI Framework:
The following resources are provided to help you develop a better understanding of strategy:
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