Weighting: 100%
Duration/Word count: 3,000 words
Individual or group assessment: Individual
Assessment description
If you failed the first submission for this assignment you have
the right to take a re-sit. Your mark will be capped at 50%.
For the re-sit you must choose one of the other campaigns for
the module – that is you cannot repeat the one you did for the
original assignment.
The 2 campaigns were:
• A campaign to combat loneliness and isolation in older
people.
Loneliness in Older People.
• According to the NHS older people are especially vulnerable to loneliness and
social isolation and this can have a significant impact on their mental and physical
health. The Age UK charity says that more than two million people in England over
the age of 75 live alone and more than a million older people say they go for over a
month without speaking to a friend, family member or neighbour. Your team has
been tasked with developing a campaign aimed combating social isolation targeting
older people themselves and their friends, neighbours and family and encouraging
social activities that will improve their mental and physical health.
• A campaign to combat the stigma attached to mental
health problems among young men.
Men's Mental Health Campaign
• According to the Office of National Statistics 2018 saw a significant increase in the
numbers of people committing suicide. Three quarters of suicide deaths are among
men and there has been an increase in the numbers of under 25s committing
suicide in recent years. Your team has been tasked with developing a campaign
aimed at reducing the stigma of mental health illnesses and encouraging young
men in particular to talk about their mental health and seek help if they are
struggling. You need to develop a sensitive but compelling campaign aimed at a
demographic that has traditionally been expected to "put on a brave face" and bottle
up their emotions.
（Choose one of these two to rewrite）
You should produce a 3,000 campaign strategy document for
your chosen campaign.
Further details of each of the campaigns can be found in the
"Weekly Content" section in Blackboard.
Please also see the marking grid in this section, and the
examples of past campaigns for guidance.
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