there are 3 articles I upload one the the case the other two are example
Read the article, example and do analysis:
artical:Birds Eye
example: tobacco_
Critical Analysis Template
n Analyze environment: What is the context?
l PEST (political, economic, social, technology); competition (Porter Five Forces); current industry practices – What are our constraints, what works and why?
n Analyze focal firm’s current strategy, distinctive competence, positioning and execution – Who are we and how are we doing?
n Analyze competitive environment using SWOT – What are our opportunities?
n Define the problem: What is the issue?
n Identify credible, mutually exclusive alternatives (not just minor variations on a theme) – What are our options?
n Identify criteria: How can we tell good strategies and programs from bad ones?
n Analyze and support arguments for accepted and rejected alternatives – What are the benefits and costs (qualitative and quantitative) of each option relative to our objectives and criteria?
n Choose the best alternative: make decision designed to enhance competitive advantage and shareholder value in the context of stakeholder ethical considerations – What should we do and what are the consequences?
n Implement decision – How do we do it?
n Assessment of implementation outcomes – Have we addressed the issue?
Critical Thinking Questions
Routinely ask questions that probe your understanding of the content. Questions such as:
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