Week 1
TCOs A, B, C
The Beginning
Chapter 1: Starting the Process
Chapter 2: Getting Your Plan Started
Chapter 22: Time-Saving Tips
Assignment:
Week 2
TCO C
The Problem and Answer
Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling
Chapter 5: Company Description
Assignment:
Week 3
TCO C
Industry Analysis
Chapter 6: Industry Analysis & Trends
Chapter 8: The Competition
Chapter 9: Strategic Position & Risk Assessment
Assignment:
Week 4
TCOs B, F
The Marketing Plan
Chapter 7: Target Market
Chapter 10: Marketing Plan & Sales Strategy
Chapter 14: Social Responsibility & Sustainability
Assignment:
Week 5
TCOs E, G, J
The Operations Plan
Chapter 11: Operations
Chapter 12: Technology Plan
Chapter 13: Management & Organization
Assignment:
Week 6
TCOs H, I, J
The Financial Plan
Chapter 16: The Financials
Chapter 19: Looking for Money
Week 7
TCOs A, D
The Pitch
Chapter 4: The Executive Summary
Chapter 15: Development, Milestones & Exit Plan
Chapter 17: The Plan’s Appendix
Chapter 18: Preparing, Presenting & Sending Out Your Plan
Assignment:
Week 8
All TCOs/Topics
The Finish
None
Assignment:
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