You have been recruited as a Business Consultant by the company “Tesla”. You have been asked to review the “Tesla’s” external and internal environment, strategic position (business, corporate and international level strategies) and to suggest ways to grow and improve its profitability (competitive advantage). Discuss the approach in detail how you will do this. You need to apply any academic models or frameworks (Porter’s Diamond of Location Advantage Model) that you would use to support your analysis.
Please note you MUST NOT contact the company as part of this exercise.
Use APA 7TH Edition Referencing Style
Abstract (words not included in total word count)
Table of Contents (words not included in total word count)
Introduction (150 words)
§ Introduction to the report
Business Introduction (key events) (200 words)
§ Introduce “Tesla” and discuss the key events (important news) related to the company.
Application of strategic analysis models (External and Internal Environments, Strategic Position)
§ External environment (1) (For example, remember PESTLE analysis is about external
environmental factors based on the company’s country of origin or the country of operation or the
country where the company is planning to launch their product. Make sure to focus on just one
country to do your PESTLE analysis and do justify the chosen country).
§ External environment (2) (For example, remember Five forces analysis is based on the industry
“Tesla” operates in. Therefore, when you are analysing for instance, the supplier power, state who
are the suppliers for “Tesla” and analyse whether the supplier power is high, low or medium.
Similarly, analyse the buyer power, the threat of substitutes, the threat of new entrants and the
§ Internal environment (For example, Resources and capabilities analysis using VRIO model to
understand if “Tesla” is having competitive advantage or competitive parity in the market).
§ Strategic position of Tesla considering key models
Ø Business level: for example, Porter’s generic business level strategies (helps to identify
potential sources of competitive advantage and recommend strategies to enhance
Ø Corporate level: for example, Ansoff’s growth matrix (helps to look at opportunities to
grow revenue for a business through developing new products and services or tapping into
new markets), Boston Consulting Group growth share matrix (helps to evaluate the
strategic position of the business brand portfolio and its potential).
Ø International level: for example, Porter’s diamond framework (helps to identify and
analyse how/why home and host countries may benefit from competitive advantages
grounded in specific local conditions).
After you have done the external, internal and strategic position analysis, you can do a SWOT analysis
connecting Tesla’s strengths with the opportunities identified in the market and so on. This should then
help you to provide appropriate recommendations in the next section.
Recommendations (600 words)
§ Make sure to provide recommendations based on the analysis you have done in previous section
analysing external and internal environmental and strategic position analysis. The
recommendations should be underpinned by appropriate theories and should show consideration
of strategic options analysis.
Conclusion (150 words)
§ Conclusion to the report.
References (words not included in total word count) – Use APA 7TH Edition Referencing Style
§ You should make sure to use valid, reliable and up to date academic sources. Up to date meaning
articles published during past 5 years. Do not use Wikipedia, Encyclopedia, ,
and other unreliable sources.
The word count is 2,500 words.
Use APA 7TH EDITION referencing style
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