Write an individual executive report addressing the key issues relevant to the topic below. The length of the executive report must be one page maximum excluding all appendix and references. Your work should appear professionally produced in terms of the quality and currency of the data, analysis and conclusions drawn.
Entering a new market overseas: For this topic, you are required to undertake appropriate research, select a case company, and prepare a report to critically assess its key success factor(s) of entering a foreign market (i.e. one
country). You are encouraged to provide relevant future recommendations for the company in the new market.
Key pointers relating to the two topics:
-Choose only one company in one foreign country
-Undertake thorough literature research to determine a suitable case
– Must ensure to apply (aspects of) IB models/theories/concepts in your analysis
(e.g. PESTLE framework, diamond model, resource-based view etc).
-Ensure the recommendations proposed are well-justified and relevant.
-The executive report should be precise and concise,
analytical and descriptive information is kept at minimum.
3. Recommended Report Structure
1. Report Title
2. Introduction (keep it short)
3. Analysis of the company’s market entry in a foreign country (keep it precise and
4. Future recommendation
use the font size 11 or 12
• put all all charts, tables, graphs, diagrams, etc in Appendix
• use Harvard referencing style ONLY for references
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