Conduct a marketing research project. You need to choose one research problem ), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations
For the assignment, you need to conduct a marketing research project (and write the report accordingly). This includes choosing one research problem, develop hypotheses collect data, and conduct analysis, etc. This report is an individual assessment with a word limit of 1,500 at maximum.
This research project needs to be of “causal research“the process to conduct marketing research” for different types of research). Simply speaking, it should investigate the validity of the causal relationship between pairs of marketing constructs
I WILL PROVIDE THE OPTIONS IN ADDITIONAL MATERIAL
(for the assignment, you are expected to obtain the preliminary insights/knowledge by summarizing the findings by previous studies in the literature – you do not conduct interviews and/or group discussions).
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