2.0 Promotional Mix and Activity of O2


The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.)
2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?)
2.3 Sales Promotion (what sales promotion tactics is the company using i.e. discounts/ loyalty schemes, flash sales, etc.)
2.4 Events and experiences- (What activities and programmes does the company sponsor? is the company undertaking any CSR? / are they sponsoring community groups/ events? why do you think they do this?)
2.5 Personal Selling (How are staff members used to promote the company)
2.6 Direct Marketing (sign up to their newsletters/ mailing lists- what promotions do they send you?)
2.7 Interactive Marketing. Note this differs from online marketing is the sense that it has an emphasis on interactivity between the company, it’s consumers and other stakeholders. (what is happening online through owned, paid and earned channels to engage with consumers and other stakeholders?)
2.8 Word of Mouth Marketing (Is there evidence of testimonies? What are others saying about the company? There is some crossover with earned channels from 2.7, above so avoid duplication)
2.9 Social Media Marketing- (How is the company utilising social media? What types of messaging/ conversations are taking place and how does this reflect/ reinforce positioning and brand personality?)

*** Task one is a portfolio so lots of well-presented/ referenced images to illustrate what you are writing, with links to, and diagrams of, taught models and theory. Remember:
a) Describe what you discover
b) Analyse why the company has done this and the likely/ intended impact
c) Link findings to taught theories

There are a number of research techniques you could use.
Bricks and Mortar location. You must provide evidence of this. Prepare a write up of the promotion mix techniques your chosen company is doing within its physical spaces. Layout, service, special offers, new launches, waiting times, enhancement of sales, staff, atmosphere, music, physical evidence. You could support with photographs etc. You should refer back to some theories from classes-
Does the company follow Porter’s strategy of cost, differentiation, or a mix of both?
What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.
Away from store. Prepare a write up of the promotion mix techniques your chosen company is doing away from any of its physical locations. Comment on advertising campaigns – TV, radio, billboard, etc. What is the message, who are they targeting? Support with photos, screenshots of stills from videos etc.
Digital- Prepare a write up of the promotion mix techniques your chosen company is doing digitally. Screenshots and analysis of the website. Is it interesting, colourful, easy to navigate? Do they use social media platforms? Are there any online reviews of the company, from customers?
Press/ industry analysts/ regulatory bodies/ umbrella groups. Prepare a write up on what outside agencies are saying about your company’s performance.
These are some ideas. You may have others. But if you were to write a few 100 hundred words on each of the above 4 (emphasize the first one if there is a brick and mortar model in place, and support with photos, screenshots, newspaper cuttings, diagrams, some theory, it will cover the requirements.
You should research all elements of the promotional mix-

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;

Money-back guarantee

Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..

Read more

Zero-plagiarism guarantee

We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.

Read more

Free-revision policy

We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..

Read more

Privacy policy

Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.

Read more

Fair-cooperation guarantee

In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages