Strategies for Competing in Foreign Markets


This lesson focuses on strategy options for expanding beyond domestic boundaries and competing in the markets of either a few or a great many countries. The spotlight will be on four strategic issues unique to competing multinationally. It will introduce a number of core concepts including multi-country competition, global competition, and cross cultural differences in cultural, demographic, and market conditions. Chapter Seven includes sections on strategy options for entering and competing in foreign markets, the importance of locating operations in the most advantageous countries, and the special circumstances of competing in such emerging markets as China, India, and Brazil, Russia and Eastern Europe.


A company may opt to expand outside its domestic market for any of four major reasons:


  1. To gain access to new customers—Expanding into foreign markets offers potential for increased revenues, profits, and long-term growth and becomes an especially attractive option when a company’s home markets are mature.


  1. To achieve lower costs and enhance the firm’s competitiveness—Many companies are driven to sell in more than one country because domestic sales volume is not large enough to fully capture manufacturing economies of scale or learning curve effects and thereby substantially improve the firm’s cost-competitiveness.


  1. To capitalize on its core competencies—A company may be able to leverage its competencies and capabilities into a position of competitive advantage in foreign markets as well as just domestic markets.


  1. To spread its business risk across a wider market base—A company spreads business risk by operating in a number of different foreign countries rather than depending entirely on operations in its domestic market.


The Difference between Competing Internationally and Competing Globally


  1. Typically, a company will start to compete internationally by entering just one or maybe a select few foreign markets.


  1. There is a meaningful distinction between the competitive scope of a company that operates in a select few foreign countries (accurately termed an international competitor) and a company that markets its products in 50 to 100 countries and is expanding its operations into additional country markets annually (which qualifies as a global competitor).




(p. 182)


(p. 197)



By the conclusion you should be able to:


  • Discuss the primary reasons companies choose to compete in international markets.


  • Describe how and why differing marketing conditions across countries influence a company’s strategy choices in international markets.


  • Define the five major strategic options for entering foreign markets.


  • List the three main strategic approaches for competing internationally.


  • Discuss how companies are able to use international operations to improve overall competitiveness.


  • Describe the unique characteristics of competing in developing country markets.




Chapter 7 of the text book.

Review the PowerPoint for Chapter 7



The following Assignment Questions should be completed and submit your responses to these questions in one WORD document. List the question first, and then your response. Your response must adequately cover the question without being wordy or relying on “yes” or “no” responses. USE STYLE APA FORMAT 7TH EDITION


  1. Explain the differences between a “think local, act local”, “think global, act global” and a “think global, act local” strategy.


  1. Discuss why a company desirous of competing in foreign country markets needs to pay close attention to the advantages of cross-border transfer of competencies and capabilities. Is such transfer often a key to competitive advantage? Why or why not?


  1. Identify and briefly describe a local company’s strategic options in competing against global challengers.


  1. Explain how exchange rate fluctuations pose a risk to manufacturing companies who rely upon an export strategy to compete in foreign markets.


  1. Explain why a company desirous of competing in foreign markets needs to pay careful attention to where it locates it value chain activities.


  1. Using the internet, identify and discuss three key strategies that Volkswagen is using to compete in China.


  1. Illustration Capsule 7.1 – Walgreens Boots Alliance, Inc.: Entering Foreign Markets via Alliance Followed by Merger on page 192 provides the example of an alliance between Walgreens and Alliance Boots. What was this partnership designed to achieve and why did the alliance make sense for a company like Walgreens?


  1. How strong are the competitive forces in the movie rental marketplace? Do a five- forces analysis to support your answer.


Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;

Money-back guarantee

Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..

Read more

Zero-plagiarism guarantee

We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.

Read more

Free-revision policy

We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..

Read more

Privacy policy

Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.

Read more

Fair-cooperation guarantee

In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages