This lesson focuses on strategy options for expanding beyond domestic boundaries and competing in the markets of either a few or a great many countries. The spotlight will be on four strategic issues unique to competing multinationally. It will introduce a number of core concepts including multi-country competition, global competition, and cross cultural differences in cultural, demographic, and market conditions. Chapter Seven includes sections on strategy options for entering and competing in foreign markets, the importance of locating operations in the most advantageous countries, and the special circumstances of competing in such emerging markets as China, India, and Brazil, Russia and Eastern Europe.
A company may opt to expand outside its domestic market for any of four major reasons:
The Difference between Competing Internationally and Competing Globally
By the conclusion you should be able to:
Chapter 7 of the text book.
Review the PowerPoint for Chapter 7
The following Assignment Questions should be completed and submit your responses to these questions in one WORD document. List the question first, and then your response. Your response must adequately cover the question without being wordy or relying on “yes” or “no” responses. USE STYLE APA FORMAT 7TH EDITION
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