Key search words or terms would be:
What is experience? (Sociology, Psychology lit.)
Marketing,
Experiential Marketing
Elements of Experiential Marketing (Marketing lit.)
Experiential Marketing in Tourism (Tourism lit).
There have been previous dissertations in this area
Experiential Mkt – Aungier St, in Tourism -CBS) I am not if it will be available to you but have a look at the literature they’ve used.
For this literature review can you please start with the text books in the area and then move to other resources (JOURNALS)
I WOULD BE GRATEFUL IF I COULD JUST RECEIVE MY LITERATURE REVIEW AND METHODOLOGY BEFORE THE 20th OF NOVEMBER
Below this is the word count of each section
Introduction (approximate words 500)
Literature Review (2,500) words
Methodology (2,000) words
Findings (2,000) words
Analysis (1,500) words
Conclusion (1,500) words
Lists of References
Appendices
I have also attached my work that I have attempted with a terrible feedback from my supervisor, I know you won’t make the same mistake. There’s also additional information attached.
PLEASE EVERYTHING MUST BE REFERENCED EVEN IF I END UP WITH 5 MILLION OF THEM.
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