/ Unit 4: Addressing Individual’s Common Ethical Problems
/ Individual Assignment 1: Pinto Fires Case
BUSI 2053 Business Ethics
Individual Assignment 1: Pinto Fires Case
Instructions and Submission
Worth 15% of nal grade
Late Submission Policy
This assignment is subject to the Late Submission penalty policy, namely 5% per day for
This page will close and will not allow further submissions after this Late Submission period
In the event of an emergency preventing you from submitting within this time frame, special
permission must be obtained from your instructor. Documentation substantiating
emergency is required. In such a circumstance, if the extension is granted, the professor will
reopen the submission function for you on an individual basis.
Please do not email your submissions to your professor, either before or after the due date;
all coursework should be submitted through the online course (Moodle).
Identify the facts of the case.
Examine the ethical elements of the Pinto decision by Ford executives.
Synthesize the facts and issues to make a reasoned decision whether to recall the Pinto.
Students will examine a classic case of ethical decision making in American business. It was
instrumental in the development of consumer activism, consumer protection and class action
In 1978, three teenage girls were killed in a rear-end collision that resulted in the explosion of
the struck Ford Pinto’s gas tank. Students will the use the facts of the case and their ethical
judgment to determine the best course of action for Ford to take.
Trevino, L. K., & Nelson, K. A. (2017). Managing business ethics: Straight talk about how to
do it right (7th ed.). John Wiley & Sons, Inc.
Case study, entitled Pinto Fires, at the end of Chapter 2 in the textbook.
writeonline. (n.d.). Case study report. http://writeonline.ca/casestudy.php?
Review the process of analyzing a case study in Case Study Report.
Then review the Pinto Fires case study. You will apply your analysis from the article on it.
1. Determine the issues raised in the readings, and in your personal observation and
study, that you will focus on in your case study analysis.
2. Read the case study carefully, and gather from it information you will need for your
3. Submit a 7-8 page paper, (excluding title page and reference page), in APA format,
analyzing the case study.
4. Decide what course of action Ford should have taken. Describe your reasoning that
led to your position and conclusion.
Individual Assignment 1: Pinto Fires Case will be marked in its entirety out of 100. The following
rubric indicates the criteria students are to adhere to, and their relative weights to the
ACTIVITY/COMPETENCIES DEMONSTRATED % of Final
1. Content (60%)
a. Identied the elements of the case study. /10
b. Identify the methods of research used in the
c. Evaluate the ethical elements of the case study
methods in this case.
d. Support the paper with appropriate sources,
including at least two academic sources (books or
juried articles such as those found in the YU library)
e. Make an argument for the course of action that
Ford should take.
2. Communication (25%)
a. Uses language clearly and eectively /10
b. Information organized intelligently and holistically
(i.e. not simply answers to questions) /10
c. Proper introduction and conclusion to paper /5
3 Attention to Detail (15%)
a. APA Formatting (title, headings & references) /10
b. Spelling and grammar /5
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