Purpose: Richard Thaler and Cass Sunstein produced a book that presents some
of the most important theories of behavioral economics in a format
accessible to those outside the field of economics. The book
introduced their thoughts on how these concepts can be used to
improve decision-making in society while retaining individual choice.
I would like you to discover the insights presented in Nudge and apply
those concepts to your own personal or professional life.
Elements: The various percentages offered here are a guide and indication of my
expectations rather than some strict requirement. That is, don’t sweat
it if the first element of your paper is 53% of the total number of
• 50%: The first 5 chapters (and introduction) in Part 1 of the book
introduce the concepts of behavioral economics and describes the
authors’ “libertarian paternalism” approach. Use the first part
(approximately 50%) of your paper to describe and explain the
theories presented in these chapters, in your own words.
• 20%: In the next section, pick two additional chapters and
summarize how the Nudge concepts have been applied to improve
• 30%: Finally, present an application of these concepts to your
personal or professional life. How could a “Nudgey” approach be used
to guide resources in the direction you would like them to go? Of
course come up with a unique application, do not simply take a Thaler
and Sunstein application and describe how you would do the same
thing at your place of work. Be sure to fully explain why your idea
would be a preferred approach, and support your application by
referencing the appropriate behavioral economics theories and
concepts, presented in the book.
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