It’s time to start researching the customers facing your problem, using the empathy
techniques you’ve learned this week.
Research question: How might college students manage stress and anxiety?
Step 1 – Immersion & Observation
Put yourself in the ground zero of where the problem is happening and where you can
observe people experiencing this problem. You can do this physically or online. Track
your observations similar to how we did for the trail exercise this week. (Check the link
from the email that says “Empathy Activity”, I filled out everything for the slides that say
team member #2)
Step 2 – Make Conversation
Talk to a person facing the problem, using the the two-tiered model of basic and deeper
questions from the trail exercise this week and write your most significant findings (2-3
paragraphs) from this conversation to the assignment.
Step 3 – Journey Map
With your newfound information about people facing the problem, create a journey map
of a customer walking through the journey of this problem. Make sure to include the
associated pains/gains and problem statements.
Step 3 – Reflection
How did your empathy experiences build on your clarification research from this past
weekend? (2-3 paragraphs)
Project 2 Assignment Guidelines
You may use any medium for these assignments, and you don’t need to switch from
week to week. Choose a medium that allows you to clearly and professionally show the
work you accomplished.
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