Business Marketing Project
The assignment is to prepare a marketing plan for the company. You tournament later introduction plan for the same company in another project of similar magnitude. You make a marketing professional who report to the management of the company. A report based on a careful study of available data and original data with reference to theoretical texts and concepts as appropriate.
The project will be evaluated on the quality of research, content, structure, connection to the theory and use of sources.
With consideration to:
Source Use: Refer to more sources than the book. Please refer to the original authorization if possible. Accurate to refer to books published (latest version) and peer-reviewed journals. It is necessary to refer to at least 5 academic sources. You may quote sources online and also oral sources. Refer not to the lectures of times. Remember to define key terms.
Avoid using colloquialisms and making unsubstantiated claims.
Very good to have the manual handy 1 Marketing (Marketing Management by Kotler, Keller, Brady Goodman and Hansen) or other good book in Marketing. There are also several books on preparing marketing plans such as The Marketing Plan Handbook by Marian Burk Wood that has been in the library.
Many companies have never reported their audiences and know even whether there are winning market share which they should focus. These companies need to help define and identify target groups.
Here are some of the possible questions that could be used at the beginning of data gathering. This is not an exhaustive list, may be that some questions need to delete or edit and add others, depending on the situation. This is just designed to help you along.
Age, gender, revenues, education, residency, lifestyle
High/low traffic, parking, environment trade, access to catalog, distribution
Are there any seasonal fluctuations in the business?
direct competition/indirect competition
Commercial Occupation competitors
Price, service, quality, range?
Shop local, number of years in business, etc.
13.Hvernig the resources allocated for advertising and promotion?
Are there any agents which are particularly effective?
Are there any media that are not effective?
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