“Strong Brands” Please respond to the following:
Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st
Century and explain why.
Explain the effects you believe the Internets capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
NOTE: THE THREE BRANDS I THINK WILL BE AROUND FOR THE 21ST CENTURY ARE: APPLE, SEALY [MATTRESSES]; GENERAL MILLS [CEREAL].
NOTE: PLEASE USE ONE SOURCE PER DISCUSSION 2:
“Internal Environment” Please respond to the following:
From the e-Activity, analyze the internal environment of the company you researched to determine that companys strengths and weaknesses.
Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the companys competitiveness. Explain your rationale.
NOTE: SAMSUNG IS THE COMPANY I WOULD LIKE YOU TO RESEARCH
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