This is (Part 1) of the research project on the Walt Disney Company. This includes all aspects of Disney’s business. I have listed below how the paper should be divided. I have attached a rubric and a short youtube video for specific guidance.
NOTE FROM PROFESSOR: (Everything must be explained and cited appropriately. Company websites are good, but biased. Be wary of case studies you find online. Even material from good sources is usually dated, poorly sourced, and contain “technical errors”.)
PART 1: Introduction
[Briefly introduce the company in this section. You should not change the font or margins anywhere in your report. The font is Calibri 12 and margins are 1” throughout. It might be necessary to reapply the font as you go, depending you’re your Microsoft Word defaults; it is a good idea to “select all” (under the Edit pull-down menu) and reapply the font before you proof your report for the final time. Footnotes are required to identify your references at each point in the text where they are used, just as I have in this example. Here is a second example for references to web materials. Here is a third example from a company web site. Here is a fourth example for a Wall Street Journal article. You may follow a different format (e.g., MLA, Harvard style, etc.) if you wish, but you must be internally consistent throughout the document and you must use footnotes whenever you reference material from another source.
You should also note that paragraphs should not be indented, but spaces should be skipped between then. Do not use a double space anywhere in the document. First level headings should be centered and in bold, while second level headings should be left-justified and in bold (see Industry Profitability section for an example). The rest of the text should be left-justified. Do not add unnecessary graphics, and they often increase the file size substantially. Your file must be submitted in Microsoft Word format.]
Identification of the Industry
[Include a detailed definition of the industry here; you should also draw a figure with Word graphics such as in the example below. Insert a page break before all graphics.]
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