Put yourself in a Consultant´s shoes.
1. Do a critical analysis of MAM´s current standing, apparent strengths and weaknesses vis-á-vis competition and expected market developments (please refer to Work Plan Item 2, “World We Live In” for criteria). [PLEASE NOTE: THE FOLLOWING QUESTIONS SHOULD BE SEEN AS GUIDELINES OR TRIGGERS AND NEED NOT BE ANSWERED SEQUENTIALLY].
– 2500 words minimum.
What segmentation would you strategically suggest for the global market or regional markets? Are there things MAM has overlooked so far? – What kind of environmental analysis would you do? – By the standards we developed so far, can MAM be already considered a global company? – Is their industry (which one is it?) a potentially global industry? –What has been MAM´s strategy so far both in terms corporate and markets, products, distribution etc. etc.? – Do you think their organization fits with its current strategy? – How would you describe MAM´s prevailing culture from your impression? – From unit prices given on their website and other information, what is your estimate of current annual sales revenue? – Find more questions that you find interesting in this context.
2. From your analysis, develop 2 strategic alternatives to their current one. Argue them in corporate, market, and support functions terms.-What would be the main changes for MAM to undergo in either of your strategic proposals ? – Would their culture have to be changed? -From your findings prepare a PPT presentation only comprising your alternative strategic proposals – no more than 6 slides please. Enclose this presentation with your assignment paper.
When you let the MAM case pass before your mind´s eye – what kind of leadership qualities must their CEO/President have in your opinion? –Looking at his photograph again – just by the looks, would you have expected these or similar qualities in the person?
Do a critical analysis of MAM´s current standing, apparent strengths and weaknesses vis-á-vis competition and expected market developments.
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