Key Text Book
Burns, P. (2016) Entrepreneurship and Small Business: start-up, growth and maturity. Fourth edition. Basingstoke: Palgrave Macmillan Education
This will require you to generate a potential business idea (social or business enterprise), present it in the form of a ‘Lean Canvas’ and conduct research. Based on your research you will evaluate your original Lean Canvas and clearly indicate, whether you will be pursuing it, with rationale for your decision.
This will require you to understand and discuss elements of entrepreneurial success, based on frameworks presented in the module and wider reading, to reach a coherent conclusion.
At the highest level, there is no perfect solution and your creativity alongside academic rigor is important. Task A is very much about applying the concepts to determine if there is an opportunity, whereas Task B requires you to utilise academic literature to discuss the factors beyond a ‘lean-approach’. Higher marks will be awarded based on the following criteria:
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