Entrepreneurship and Creativity

Assignment Aim

  • Identify, develop and evaluate a business idea and distinguish an ‘idea’ from an ‘opportunity’
  • Analyse the entrepreneurial process the role of the entrepreneur and entrepreneurial outcomes.

Key Text Book

Burns, P. (2016) Entrepreneurship and Small Business: start-up, growth and maturity. Fourth edition. Basingstoke: Palgrave Macmillan Education

Assignment task

  1. Use the ‘Lean Approach’ to evaluate a potential new business idea to ascertain if it is feasible or not.

This will require you to generate a potential business idea (social or business enterprise), present it in the form of a ‘Lean Canvas’ and conduct research. Based on your research you will evaluate your original Lean Canvas and clearly indicate, whether you will be pursuing it, with rationale for your decision.

  1. Critically discuss, using academic literature, what other factors impact successful entrepreneurship, beyond the ‘Lean Approach’. In doing so, relate your response to an entrepreneur of your own choosing. What do you conclude about successful entrepreneurship?

This will require you to understand and discuss elements of entrepreneurial success, based on frameworks presented in the module and wider reading, to reach a coherent conclusion.

Assessment Guidelines

At the highest level, there is no perfect solution and your creativity alongside academic rigor is important. Task A is very much about applying the concepts to determine if there is an opportunity, whereas Task B requires you to utilise academic literature to discuss the factors beyond a ‘lean-approach’. Higher marks will be awarded based on the following criteria:

  • Clarity of depiction of business idea and Lean Canvas.
  • Quality and scope of research of ‘idea’.
  • Effective analysis, of original Lean Canvas, based on research carried out.
  • Clear indication of decision and rationale to pursue or not, using appropriate ‘tools’.
  • Application of theory to practice and use of academic frameworks in discussing factors constituting entrepreneurial success.
  • Evidence of wider reading.
  • Evidence of synthesis and clarity of discussion
  • Work is clearly organised, structured, presented in a cohesive style, with a logical flow and critical manner.
  • Appropriate use of tables, diagrams and referenced correctly.
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