Formulate a strategic plan for starting a business in Japan using the following format:
1) Executive Summary including the purpose of the report, the opportunity you are proposing (where the opportunity is defined as starting a business in a country outside of the United States) and recommendations. See the attachment for more guidance.
• Grading: Executive Summary clearly covers key points and includes investment required, payback and recommendations demonstrating clear and motivational insight.
2) Business Model Proposal (derived logically from the country analysis) with details of the proposal (business model, how you are going to make money, value proposition of your product offering, quantitative and qualitative benefits of the project, entry mode, trade barriers, financing decisions, etc.).
• Grading: Exceptionally detailed description given with exceptionally keen and creative insight as to how the business will operate and make money.
3) SWOT Analysis based on your country analysis and the business you are planning to start.
• Grading: SWOT Analysis demonstrates insightful, analytical thought insight with excellent detail and covers major issues Strengths, Weaknesses, Opportunities and Threats are correctly focused and aligned.
4) Strategic Plan with a 3-5 year sequential implementation plan.
• Grading: 3-5 year plan shown demonstrating excellent insight with detailed implementation plan and timelines.
5) Projected 10-Year Cash Flow Analysis including investment and Return on Investment (ROI) target with cash flows brought back to present dollars. Use a discount rate of 10%. Also pick at least 1 parameter (e.g., volume, price, etc.) and show a sensitivity analysis.
• Grading: Presents detailed, realistic, and appropriate 10-year cash flows consistent with the strategic plan. Shows supporting start-up costs. ROI calculated with sensitivity analysis (2 or more inputs).
6) Issues, Risks, Contingency Plans and Metrics Identify and describe what issues and associated business risks may arise from starting this business in your chosen country. Briefly describe contingency plans to address these. Also include what metrics should be assessed to understand whether the business is achieving plan and how often they should be assessed.
• Grading: Shows an exceptionally clear understanding of the issues and risks with insightful, detailed contingency plans and clear, appropriate metrics.
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