Ford Motor Company Finance and Accounting Analysis

Each section of BUS 001/097 has been assigned an industry and your research and analysis will
be based on a company within that industry. Throughout the semester, a number of global issues
will have been presented, discussed and debated during the class discussions/group
presentations. Now, you are challenged to develop the Final Report on your company and this
report must be designed to include addressing the 4 functional business areas of Marketing,
Management, Accounting and Finance.
Your Executive Summary Report should be focused against researching the following:
1. How your firm operates within the Global Business Environment market
presence, organization structure, etc.
2. An in-depth analysis of key competitors and how your firm compares to them.
Include a SWOT analysis and identify Competitive Advantages vs Vulnerabilities.
3. The overall Marketing Strategy of your firm
customer groups, product/service
offerings and go-to-market implications
product mix, pricing, distribution,
communications (if applicable must cover top 2-3 global brands within the firm).
4. The
company’s Management Supply Chain – complexities and how your firm
organizes to maximize impact, while minimizing cost exposure (by brand if
5. The Accounting or Calibrated Performance of your firm
underlying factors
behind the firm’s financial statements. What does a 5-year trend on a common size
Income Statement and Balance Sheet tell you? Key takeaways and implications
going forward?
6. The Financial Strategy of your firm
Ratio Analysis, Risk/Return Factors and
implications going forward? What does a 5-year trend on key financial ratios tell
you? (refer back to the ratios covered in class) What does a DuPont Analysis of
your company and its closest competitor tell you?
Note: Your report is an Executive Summary 10 pages (Note: you may include any exhibits or
charts in an appendix as long as you reference the exhibits/charts in your written report. Such
exhibits/charts do not count toward the 10 page limit). Also, all financial data for your firm can
be found using as accessed in the Financial Services Lab (FSL).

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