Purpose of the assessment (with ULO Mapping)

As part of your individual assignment, you are required to develop a report based on the following article;

1, ‘How e-commence companies are using Artificial intelligence to drive Higher Sales & user Experience.”


  1. ‘How e-commence companies are using Artificial intelligence;



Student will be able to;


  1. Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology and practical techniques in e-business application.


  1. Apply theoretical and practical knowledge of information Technology in the leverage and adoption of e-business applications to provide competitive advantage and strategic solutions for businesses.


  1. Understand the ICT profession in e-business.


  1. Communicate using effective oral and written communication tools, act in a professional manner.


  1. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business



Word limit;2500-3000 words (report style)


Submission Guidelines;

-The assignment must be in MS Word Format, 1.5 spacing, 11-pt Calibri (body) font and 2 cm margins on all four sides of your page with appropriate section headings.


-Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard or IEEE referencing style.


The instruction to complete your assignment are as follow;


*This is a group assignment, my part is No.4, introduction and conclusion

  1. Select an E-commerce business of your own choice.(Our group choose Kogan.co) It must be either a well-known Australian company or well-known International business. Maximum of (2) student can pick the same company or entity. And so that other students know what company you have picked, post it on the discussion board.(which we have done) Note; a subsidiary company or parent company are considered the same entity, for the assignment. For example Amazon.com.au & Amazon.com.


  1. In the first part of your report you will provide a Brief Overview of the current operation of your selected E-commerce store.


  1. Who is the Artificial intelligence important for your business survival?



  1. How your chosen business uses Artificial intelligence?



  1. Conduct a further research in the peer reviewed recent journal articles in PreQuest or other reputable journal database to find at least five (5) articles relevant to the assignment.


  1. The ideas from these articles will be incorporated into the discussion in the main assignment.


  1. An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment.


  1. You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report.


  1. Your report must lead to recommendations on how your selected E-Commerce store can become more effective through the use of internet technologies.


  1. The structure of the report should be as follows,


-our school’s assignment cover page


-Table of Contents




-Body of report


-Conclusions and recommendations






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