Chapter 2, Pages 59-60
Read Case: Blake Mycoskie and TOMS on Pages 59-60 of the textbook. After
reading the information write an essay response to the case, incorporating
questions 1 through 7, which are located at the end of the reading. It may be
necessary to think beyond “what” when responding to the case and look
below the surface at “why”.
Your response to the case must cover each of the seven discussion questions,
be thorough, incorporate concepts/theories from the text, and include
independent thought that demonstrates critical thinking, analysis, and proper
application of learned material. Papers are to be written in essay format;
not simply numbered responses.
Length: Minimum 2 typed pages, MLA style format. Check spelling, grammar,
and punctuation before submitting your paper. Points will be deducted for
papers submitted with such errors.
Papers submitted that are not minimally two typed (2) pages will incur a 20-
Case Due: Saturday, 09/12/20, by 11:59 p.m.
The assignment will not be accepted late.
Note: If you are unsure how to get started in writing your paper, consider a
Google search for “How to respond to a case study?” There are helpful hints
online that will assist you in writing your paper.
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