Coles supermarket

You are a marketing assistant for a marketing agency located in Surry Hills – Sydney. You
have been asked to conduct a market & industry analysis and understand the target
audience for [Company’s Name to be provided by the Lecturer – Do not select your own
brand].
In this assessment, you will focus on identifying and explaining the macro and micro
environmental factors that could influence the business and the industry from a marketing
point-of-view.
You should also be able to identify new trends as part of the situational analysis, in order to
propose marketing solutions to potential issues that may affect the client.
Use any relevant analysis and framework learnt in this unit (e.g. SWOT, PESTLE, Adoption
Curve, BCG Matrix, and others.) that you find suitable to include in your market & industry
analysis.
All relevant information, analysis & frameworks will be represented using an infographic
which is a visual way of communicating rich information. Data and findings must include
appropriate referencing.
• Use any online tool to build your own infographic. Here are some options:
www.piktochart.com https://desygner.com/ https://www.canva.com/
• Use any free template available that you find appropriate and visually appealing.
• Dimensions: (at least) A2, or equivalent to 04 x A4 page.
As part of the marketing process, you need to research different types of data using a
variety of sources to understand the consumer behaviour of your client’s target market.
What are its consumers’ needs and motivations and what influences them in their
purchasing decisions?
You will be required to create a buyer persona for business using at least ten (10)
segmentation variables (demographics, geographics, psychographics and behavioural
elements). [Your business may target more than one market and if so, focus on what you
think is the largest target market.]
A buyer persona is a description of an individual from a specific segment and assists
marketers to create marketing strategies whether it is a new promotion, a new product, a
new pricing strategy or any strategic marketing tactic.
o Reference list
Your buyer persona must include:
– Name, picture of the buyer, DOB, profession and income of the buyer;
– Bio of the buyer;
– Brand preferences;
– Communication channels utilised;
– Aspirations, lifestyle;
– Any additional factor that you find relevant to the brand of your choice.
Below are some websites and samples to inspire you. Search the Internet for ‘buyer
persona template’ in order to find a suitable you for you.
– https://xtensio.com/user-persona/
– https://optinmonster.com/how-to-create-a-concrete-buyer-persona-withtemplates-examples/
– https://blog.filestage.io/effective-buyer-persona-template-free-download/
– http://www.digitalmarketer.com/blog/customer-avatar-worksheet/

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;

Money-back guarantee

Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..

Read more

Zero-plagiarism guarantee

We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.

Read more

Free-revision policy

We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..

Read more

Privacy policy

Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.

Read more

Fair-cooperation guarantee

In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency