Business Policy and Strategy Unit 3

Read chapters 3 & 4 at https://online.vitalsource.com/#/books/9780134167947/cfi/6/92!/4/2/2@0:0 then complete the 4 assignments below

1. The influence of social media is huge. In your own experience, how have you seen social media represent a major threat or opportunity for a company? What advice could you offer a company to overcome these threats or to take advantage of the opportunities presented by social media? Your journal entry must be at least 200 words. No references or citations are necessary.

2. Explain the process of an internal audit and how an organization can identify their strengths. Your response should be at least 200 words in length.

3. Explain how you would motivate managers and employees to implement a major new strategy. Your response should be at least 200 words in length.

4. Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)” on page 90 of your course textbook. As you read, pay close attention to Netflix’s strategy, and write a case study describing the points listed below.
What are Netflix’s internal strengths and weaknesses?
Who are Netflix’s competitors?
Do you see Netflix’s strategy as effective or ineffective? Why?
Your case study must be at least 225 words in length, not counting a title page and reference page.

Outside sources are not a requirement but if you choose to use them, they must be cited and referenced according to APA standards guidelines attached.

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