Personal Consumption

Purpose:
We are all consumers and there is no better way to begin to understand why others purchase things than to become aware of the influences on our own buying behavior. During the course you are required to keep a journal of your own purchasing decisions and hand in a short (4-5 page) summary of the decisions made and insights gained from them. You will be recording 21 items you purchase over the next seven weeks. In addition, you will be including other descriptive information based on concepts covered throughout the semester. The goals of this assignment are:
1. To reinforce concepts learned in class through an analysis of real world behavior
2. To identify and discuss the influences behind your own purchasing behavior
3. To provide insights on how to be a knowledgeable consumer and effective marketer by assessing your own purchasing patterns.
Instructions:
Purchase Information
You may use any format i.e., Microsoft Word Table, Excel Worksheet, for recording your purchases but, at a minimum, you should include the following nine items: (Note: Not all the items listed below will make sense to you now but all of them will be apparent by the end of the course. As you begin to record your purchases just include the first four items. You will be adding the others as the semester progresses.)
1. Description of product or services purchased.
2. Brand Name: (for each item)
3. Date of purchase:
4. Price: (for each item)
5. Place of purchase and 2018 RQ ranking if available:
6. Reason for purchase – need/want/to fulfill a goal
7. Thoughts and feelings associated with the purchase/or while shopping.
8. Notes on anything that influenced your purchasing behavior e.g. Salesperson, advertising, packaging, friends, convenience of the Internet, store ambience etc.
9. Highlight what legislation, if any, designed to protect the consumer may have had an impact on the product you purchased. For instance, if you purchased a new wool coat the Wool Products Labeling Act of 1939 required that the producer include accurate labeling. If there was no legislation write NA.
Other Descriptive Information
Some of the questions to ask yourself include:
1. Why did I buy a particular product instead of a competing one?
2. Did any advertising or promotion influence me?
3. Why did I buy from this particular vendor? What was the Reputation Quotient Ranking of this vendor?
4. What were the cultural, family, peer, lifestyle, situational, and personality influences that led me to this purchase?
5. Was the packaging an influence?
6. What were my feelings before, during and after the purchase?
7. Did the method of payment have an influence on my buying decision?
8. It is not necessary to record everything you buy, but you should make a minimum of 3 entries per week. (21 items total) In addition to purchases made at stores don’t forget ongoing purchases such as cable, telephone, power, etc. or online purchases. Also, don’t forget minor purchases such as a pack of gum, chocolate bar, coffee etc.
Journal Format
The Journal should include:
1. A chart outlining all nine items related to each of your 21 purchases.
2. An Introduction (1 parargraph)
3. A Summary (1 paragraph)
4. An analysis of the five step consumption process as it relates to one of your purchases. (1 paragraph)
5. An overall discussion of which of the seven consumer influences presented in the text seemed to guide your purchasing decision. (1 paragraph)
6. A discussion of any patterns in your buying behavior and the implications as to how knowledge of your buying behavior could be useful to you as well as marketers. (1 paragraph)
7. A discussion of the role marketing and advertising played in your purchasing decisions. (1 paragraph)
8. A discussion on how legislation passed over the years related to your purchases. (1 paragraph)
9. A discussion of the balance between goods and services that were needs, wants, or to fulfill a goal. (1 paragraph

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;

Money-back guarantee

Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..

Read more

Zero-plagiarism guarantee

We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.

Read more

Free-revision policy

We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..

Read more

Privacy policy

Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.

Read more

Fair-cooperation guarantee

In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency