Business Development and Strategy

Literature Review

Overall aim:

The aim of the assignment is to carry out a literature review (maximum of 1000 words) of a strategic model or concept from the domain of strategic management or associated domains of management theory. The assignment has to include maximum of 5 academic articles from which they reference the content of their work. The relevance, importance and application of the chosen model or concept needs to be explained in relation to industry examples from the world of hospitality, thus showing the link between theory and practice.

Learning Outcomes and Transferable Skills:

  • LO1 Critically appraise the application of key strategic management models within the world of hospitality

 

Structure or Task:

  1. Introduction

The model/concept is to be presented and explained. This may be in bullet point format, a hand drawn diagram or simply a written explanation (maximum of 200 words).

  1. Current Literature

Your goal is to review academic literature in your chosen subject area. The 5 articles should be from no earlier than 2009.

You are to present the different academic views on your subject matter, critically analyzing the views in relation to the current importance of the business application of the model/concept in the world of Hospitality and associated industries. You are to synthesise these academic views and to give your own interpretation, ensuring that they are referenced accordingly, with either in text citations or direct quotations (approx. 700 words). It is anticipated that the views will be extracted from any section of any of the 5 articles, however, the relevance of the results of the pieces of research may well allow for a more critical assessment of the validity and importance of the model/concept chosen.

  1. Conclusion

This should be a summary of what you have presented and conclude with your position on the importance and/or application of the chosen model/concept (100 words).

  1. References

 

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