Digital Marketing – creating a WordPress page, A Contact Form and a simple Chat bot

1. Create a WordPress site – for the purpose I have created a new google account / gmail and I will provide you with the passwords and login details. And you should create the WordPress Page with that account. Thank you!

• Check that you can access your blog via the url
• Note: You must include the following disclaimer on your WordPress site:
  “This site and all of its content shown are for educational purposes only”
• Ensure that the pages on your WordPress portfolio have a password, which you have provided to us on the submission template (note: This is NOT the same as the username and password you have to get in to your site, this is the password you create for each page of the site, within the ‘pages’ menu option on WordPress- see WordPress help video on Blackboard)
• You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required.

2. Google Garage

• Create a page on your WordPress site for Google Garage:

– Tutorial provided from the module leader:  How to add a page in WordPress https://ithemes.com/tutorials/how-to-add-page-in-wordpress/

• Upload a screenshot of your Google Garage certificate with your name and the date it was completed. – Dear Writer, I am finishing my Google garage tests and I will shortly provide screenshots for the certificate and badges once completed
• Display a log of badges being completed through screenshots and a brief bullet points of what each badge covered.

Optional – see grading matrix for bonus material in relation to each grade band criteria

• Screenshots of least 5 bonus material badges being completed, with brief sentence/bullet points. – I will additionally send badges as well

3. Add a fully functional, named, chatbot for a chosen business category/ industry (e.g.
   clothing, technology, food and drink, etc.). – the ChatBot needs to be for an online bookstore/bookshop

Create a page on your WordPress site for Chatbot information.

• On the Chatbot page add documentation of the design, development and testing process:

– you will need to include:

• A chatbot design
• Screenshots of the development process
• A fully functional chatbot
• A test plan with completed tests
• 230-word (approx.) justification

• Attach the finished chatbot to your WordPress site via the Snatchbot plugin.
• Add the justification your choices of chatbot functionality and how this technology could enhance the business (e.g. performance and/or service delivery) (approximately 230 words).

4. Add a Contact Form to your WordPress site

• Create a page on your WordPress site for the contact form. You will need to set up a ‘contact’ page on your WordPress site and make sure that you include this page within your menu

https://www.youtube.com/watch?v=7sImAV42vFM  – Installing a Contact Form in WordPress  – provided by the Tutor

• The contact form should be based on the same business category chosen for your Chatbot. – for a Bookstore
• The chatbot must be included into the ‘contact’ page of your WordPress site, using the Contact Form 7 shortcode. – I have attached a word file named “Contact form 7” with detailed explanation how to do that.
• The contact form must have appropriate and relevant fields included.

You will need to add more fields in to the contact form than what the basic plugin gives you. – At least 3 more fields according to the Grading Matrix

• It needs to have fields (options) that make sense to the use, like a dropdown menu where they can pick ‘delivery’ ‘returns’ ‘other’