Briefing Paper – Porsche AG Electric Vehicles Strategy

Word count: ±1 000 words (Excluding references and Appendices)

1. Briefing paper addressed to the CEO on how to diagnose resource capabilities through:

VRIO analysis
Benchmarking
SWOT

2. Present an analysis of the impact of stakeholders and Governance – how history and culture affected the EV strategy of Porsche AG

Briefing paper headings

*Background – Overview of the reason for exploring EVs, current strategic view of organisation and how exploring EVs can benefit when implementing strategy.

provides a summary of past and/or current events that provide a context for the topic or issue, including any policies or past practices.

*Analysis – Clarification of the method of analysis i.e. theoretical frameworks, models applied in the analysis. Detailed analysis of the strategy with reference to Implementing Strategies (referencing the theory used)

identify significant aspects of the topic or issue
identify the options or courses of action that should be considered, including details about
the advantages and disadvantages of each
identify actions currently taken or recommended to address the issue

*Initial outcomes / findings – identifying gaps, where issues need strengthening, or where procedures are well established, and an opportunity to build and develop.

*Discussion of main findings/ outcomes

*Proposed strategy – Utilising the Implementing Strategies theory to link main findings to recommend new or improved strategies to the CEO.

*Implementation strategy – Putting forward a plan on how the strategies analysed might be implemented, benefit the organisation, etc.

*Conclusions​ – Bring in together the main points

*References – Harvard style referencing
*Appendices

Cautionary Note!!! identify any sensitive aspects of Porsche AG EV strategy affecting a person or an organization in a negative way

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