Fresh Air is a national independent air conditioning system manufacturer and installer. They have over forty years experience of manufacturing, sales and installation for trade customers around the world. They manufacture and supply for large-scale projects, such as new University campus buildings like the Student Life Building currently in development on the Middlesbrough campus.
Fresh Air pride themselves on being an environmentally friendly company, sourcing their power from ethical green suppliers, and incorporating sustainable solutions where possible in their new installations. They send an experienced engineer to work with architects during the planning and design phases of a new build, and ensure regular visits to a developing building before they start their own installation. This ensures they are aware of any changes potentially affecting their product. Materials they use are ethically sourced and recyclable where possible but this does increase the cost of products by around 20% when compared to competitors.
They undertake regular careful market analysis, identifying exciting future trends and making sure they keep abreast of competitor developments. Being the first to provide market leading service and products helps to offset the additional costs relating to ethical and environmental choices. It’s one of the unique selling points for the company and attracts businesses who are keen to have the latest technology installed in their new build. Ultimately, their installations can save companies around 30% in their heating and cooling bills over a long-term period (5 years or more).
Fresh Air employ over 100 staff in a variety of roles, including management, market research, sales, design, manufacturing, testing, installation, IT services and customer aftercare.
Fresh Air ask trade customers to pay a 20% deposit when an order is placed. Once manufacturing of bespoke parts is due to begin (usually within one month) the customer is billed a further 30%. This covers the cost of administration and early manufacturing. The final invoice is sent electronically to customers within 24 hours of installation and testing, with a request to pay the full balance within one week.
Management & Staffing
Fresh Air have recently restructured their staffing, and have developed the following jobs with responsibility for a variety of new systems:
Using the scenario detail above, you need to create the following items for your assessment:
Total = 25 marks (1500 words maximum)
You are required to use Microsoft Excel (or equivalent) to produce the dashboard. If you use alternative software you MUST ensure you save the dashboard so it is readable in the version of Excel currently being used onsite at the University, and check that all the functionality still works.
Total = 50 marks
25 marks (800 words maximum)
TOTAL = 100 marks
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