RQ1. What are the major satisfaction and dissatisfaction factors of hotel services perceived by the tourists in china?
RQ2. With regards to the satisfaction and dissatisfaction factors, are there significant differences between China and Western-branded hotels perceived by the tourists?
RQ3. Are there any differences in the perception of tourists providing online reviews for Chinese and western branded hotels? What are these discrepancies, if any?
RQ4. What is the quality structure of hotel services in China?
RQ5. What is the nature of the relationship between the perceived aspects of service quality and overall customer satisfaction in the hotel industry in China?
RQ6. To what extent does the perceived quality of service determine the overall customer satisfaction in selecting the hotels in China?
RQ7. What perceptions of service quality in the hotel of China have the greatest impact on overall customer satisfaction?
RQ8. What is the factor of influence that attracts the customers to select the hotel when travelling with children in China?
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