Zoom Video Communications, Inc. (Zoom)
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Task
The actual COVID-19 outbreak is having a huge impact in the global economy. The need for digitalization and digitization on business processes, services and products is more evident than ever. The value for digital driven models is increasing, as companies engaging on digital innovation and transformation are likely more capable to overcome the actual crisis.
Student need to identify from the given list, one company fulfilling at least one of the following conditions:
• Identify an organization under significant threat from actual restrictions, but quickly innovated digitally their operations to mitigate impact. Describe which capabilities they had, and what processes have been implemented to enable positive changes.
• Identify one organization that has been affected by the outbreak and recommend how can they leverage digital strategies to grow again.
• Identify an organization experiencing significant growth during the outbreak because of its digital business model. Indicate if this growth is just
circumstantial and short term or not. Also give recommendations to sustain this growth after normalization.
Student must elaborate an essay describing and explaining all the elements involved in the business strategy of the company under the actual circumstances.
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