Surviving in the Media and Entertainment Industry


  • Company main strategic direction. Including the mission and vision.
  • Abstract/Summary: You need to write 200-250 words summary very briefly.
  • Discuss the activities where learning organizations excel
  • Describe the basic model of strategic management and its components
  • What is the business level goals?
  • What are the Functional Level goals?
  • What are the Corporate Level Goals?
  • What are the Objectives of Study?
  • Research Methodology what are the methods that used to collect the data.
  • Strategic Analysis (you need to use the following analysis tool to analyse the strategy of the case study) :
  • SWOT Analysis
  • BCG Growth-Share Matrix
  • Value Chain Analysis
  • STEEP Analysis
  • Internal Factors Analysis
  • External Factors Analysis
  • VRIO Framework Analysis
  • Forces Driving Industry Competition.


  • Write about the Concentration Strategies (Vertical Integration, Horizontal Integration)
  • Write about the Diversification Strategies.
  • Write about how the company Implement the strategy:
    • Analyse and evaluate corporate, business, and functional strategies of an organization in an international context.
    • Analyse and evaluate internal and external global environment of an organization.
    • New strategies for diversification
  • Write about the Reflection on sustainability and CSR for example:
    • What are the strategies that reflect the international trends in corporate ethics, social responsibility, and sustainability? Three strategies (corporate ethics, social responsibility & sustainability.)
    • Formulate sustainable strategies (e.g., green strategies, technology-based strategies or Artificial Intelligence strategies, ) for an organization based on analysis of internal and external environments and understand how these strategies should be implemented and evaluated.
    • What are Benefits of strategic management?
    • Recommendation










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