You have just been hired as the new District Manager for LOCOLA Credit Union Bank with 10 locations under your span of control. In the past 21 months, this district has been experiencing serious communications issues between the previous district manager, corporate office, district office, the supervisors, and employees. Your immediate mandate from the Bank Headquarters is to devise strategies that will improve your district followership communications skills based on the issues noted below. Utilize your leadership communications expertise skills gleaned in this course when developing the strategies. These strategies should also include the role of communication in promoting diversity, ethical behavior, developing leaders, and assessing your own leadership (and followership) styles.
The communications issues inherent in this district are:
-Constant change in supervisors
-Inexperienced supervisors
-Conflicting messages sent to the employees from corporate office, district office, and bank supervisors
-Ambiguity in communicating specific instructions
-Most supervisors have ineffective diverse leadership communications style in the district
-Verbal communication conflicts with written communication (e.g. policies and procedures)
-Open channels of communication lacking between management and employees
-Management does not give verbal directives to employees, but assumes non–Standard Operating Procedures tasks should be inherently executed
The project will be an 8- to 10-page in-depth analysis of the leadership communication issues noted in LOCOLA Credit Union Bank. The report should include:
-A description of the situation
-Identification of the leadership and communication issues in the situation under investigation
-Analysis of the issues using concepts and principles from the course
-Assessment of your own leadership (and followership) styles and behaviors
-Differentiation between leadership communications’ styles in group, organizational, and public communication contexts
-A conclusion based on the analysis that should include an evaluation of the behaviors of the participants and detailed recommendations for how this situation may be resolved
Work must include:
-Introduction to the case analysis
-Main body that clearly explains your analysis and details of the problem-solving process used to reach the recommendations for a solution. (Note: The case study focus is on demonstrating competency in leadership communications.)
-Recommendations for the case solution, derived from a methodical analysis of the issues noted
If available, please utilize the reference:
Michael Z. Hackman and Craig E. Johnson. (2013). Leadership / A Communication Perspective (Sixth Edition ed.). Long Grove, IL: Waveland Press, Inc.
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