Shared Practice: Product and Brand Life Cycle Management
Marketers often recognize that what is desirable at one time is not always equally desirable in another. Marketers of products are often concerned with the product life cycle (PLC). The PLC may be affected by many variables internal to the firm, its competitors, and external variables such as the economy. For example, at the height of the real estate market in many parts of the globe, there were new and innovative products for the owner-occupant, the investor, lenders, builders, and more. But when the recession took hold, many of these products were no longer in demand; thus, these products experienced a very short life cycle. Other products have enjoyed prolonged and even extended life cycles. Keep in mind the difference between a brand life cycle (e.g., Panasonic VHS player) and the product life cycle (e.g., VHS technology) because, often, the demand for the brand is reduced while the product category continues on.
For this Shared Practice, consider the impact of global markets, especially for large companies with resources. For example, although the General Motors (GM) Buick brand had a market share of 62.6 percent in 1980, by 2009 it was in the decline stage at less than 20 percent. This was primarily because the market demographic had aged and younger buyers ignored the brand in favor of brands with which they could identify. So, the product life cycle continued while the brand declined. Buick decided to re-position the brand in the United States for baby boomers and to make it the primary brand of GM in China. Today, the Buick brand is the number 1 selling U.S. brand in China, and its brand life cycle has been extended and will likely shift into the growth mode again (Helper & Henderson, 2014).
For this Shared Practice, also think about the discussion of product life cycle in the course text, the media on “Marketing and New Technologies,” and the Kvesic (2008) article, and reflect on products you have personally used.
Post by Day 5 the following:
We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;
Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..Read more
We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.Read more
We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..Read more
Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.Read more
In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.Read more